Research in Motion Essay

3563 Words15 Pages
Contents 1. Introduction 2 2. Strategic analysis 2 2.1. Analysis of the RIM’s external environment 2 2.1.1. PESTEL Analysis 3 2.1.2 Porter’s Five Forces Analysis 6 2.1.3. SWOT Analysis 8 2.2. Internal Analysis 9 2.2.1. Financial Information 9 2.2.2. RIM’s Strategic Capabilities 10 2.2.3. Evaluation of possible future strategies for the company 11 3. Implementation of strategic change 12 4. Conclusion 13 Bibliography………………..……………………………………………………………………14 Appendix…………………………………………………………………………………………16 Introduction Research in Motion (RIM) is one of many multinational telecommunication companies and is based in Canada. In the mobile and telecommunication industry, it specializes in the design, manufacture and marketing of wireless solutions. Being a multi national company, it offers its services to the entire global mobile and telecommunications market. Among the solutions it offers for these industries include platforms for accessing information like emails, SMS services, applications that enable clients to browse in the internet, voice among others. RIM has handled several successful projects which include the BlackBerry Enterprise Server and BlackBerry, whose introduction in 1999 brought a revolution to the mobile industry (Randhawa, Lin, & Duong, 2009). Other projects include wireless hand held products, tools for developing software, as well as other hardware products. It is listed on the NASDAQ in the Unites states, as well as the Canadian Toronto Stock Exchange. The company was founded in 1984 in Canada, with its headquarters in Waterloo, Ontario. It has experienced a positive growth, and currently carries out operations in North and Latin America, Europe and Asia. Its target market audience is mainly the business professionals. The key competitors of RIM include Apple

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