Research & Analysis of Macy's

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Nha Nguyen BA 301 Final Term Paper Section 003 June 6, 2012 1 Table of Contents Executive Summary ............................................................................................................................. 3 Position ................................................................................................................................................ 4 Sense ................................................................................................................................................... 5 Uncover ............................................................................................................................................... 7 Solve .................................................................................................................................................... 9 Build .................................................................................................................................................. 12 Achieve .............................................................................................................................................. 13 Bibliography ...................................................................................................................................... 16 2 Executive Summary Macy’s Inc., established in 1858, is the Great American Department Store with 842 locations (end of 2011) in 45 states, the District of Columbia, Guam and Puerto Rico, as well as macys.com. Macy's offers powerful assortments and the best brands, tailored to each and every customer with obvious value, engaging service and unforgettable moments. Macy’s has been pursuing ways to be more creative and distinctive in meeting customer needs and in delivering exceptional values. In order to maintain its share of the department store market, Macy’s has

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