Research Essay

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Sams, LLC. Business Plan February 2014 Confidentiality Agreement The undersigned reader acknowledges that the information provided by Sams, LLC. in this business plan is confidential; therefore, reader agrees not to disclose it without the express written permission of Sams, LLC. It is acknowledged by reader that information to be furnished in this business plan is in all respects confidential in nature, other than information which is in the public domain through other means and that any disclosure or use of same by reader, may cause serious harm or damage to Sams, LLC. Upon request, this document is to be immediately returned to Sams, LLC. ___________________ Signature ___________________ Name (typed or printed) ___________________ Date This is a business plan. It does not imply an offering of securities. 1.0 Executive Summary Chart: Highlights 1.1 Objectives 2 1.2 Mission 2 1.3 Keys to Success 2.0 Company Summary 2.1 Company Ownership 2.2 Startup Summary 3 Table: Startup 3 Chart: Startup 4 3.0 Product Description 4 2 2 1 2 3 3.1 Competitive Comparison 3.2 Sourcing 6 3.3 Technology 6 3.4 Future Products 7 4.0 Adult Product Industry 7 5 4.1 Retail Statistics 8 4.2 Current State of the Industry 4.3 Start-Ups 9 13 8 5.0 Strategy and Implementation Summary 5.1 Marketing Strategy 13 5.1.1 Pricing Strategy 14 5.1.2 Promotion Strategy 5.2 Strategic Alliances 15 6.0 Sales Strategy 15 6.1 Sales Forecast 15 Table: Sales Forecast Chart: Sales Monthly Chart: Sales by Year 6.2 Sales Programs 17 15 16 16 14 5.1.3 Distribution Strategy 14 7.0 Management Summary 17 7.0 Management Summary 17 7.1 Personnel Plan 17 Table: Personnel 8.0 Financial Plan 18 18 8.1 Startup Funding 17 Table: Startup Funding 18 8.2 Key Financial Indicators 19 Chart: Benchmarks 19 8.3 Break-even Analysis 19 Table: Break-even Analysis 19 Chart: Break-even

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