Understanding Business Research Terms and Concepts: Part 2 Which type of research design— exploratory, descriptive, or causal—is appropriate for the following examples? Explain why. • The goal of this research is to discover the real nature of the problem and to suggest new possible solutions or new ideas. Exploratory- The goal is to eliminate ideas and create a hypothesis without testing anything at the point of research. • A food manufacturer wants to know the demographics of people who purchase organic foods.
Understanding Business Research Terms and Concepts: Part 2 Diana Reynolds RES 351 February 6, 2012 Dr. John Kwagyan Understanding Business Research Terms and Concepts: Part 2 Which type of research design— exploratory, descriptive, or causal—is appropriate for the following examples? Explain why. • The objective of this study is to find out the actual reason of the difficulty and to propose new probable solutions or innovative thoughts. – This is an exploratory research design because the researcher collects supplementary data during investigation to produce a hypothesis • A foodstuff producer needs to recognize the demographical figures of public who buy natural eatables. – This is a descriptive research design because the producer is discovering uniqueness to probably generate a marketplace strategy for natural eatables.
First, consider whether or not the data collected will pose legal ramifications for Kudler. Are we as an organization going to implement security controls to protect the consumer’s credit information, such as, credit card numbers, customer name and billing address? Are we going to utilize the purchase cycle data to analyze the habits of our consumers to market more products? Are we going to sell any of this information to marketing companies to help us to conduct ad campaigns for Kudler Fine Foods? Second, how do we deal with the ethical challenges that come with a Frequent Shopper Program, such as, Kickbacks?
Integrated Marketing Communications Plan An integrated marketing communications plan is useful for Kudler Foods because it will provide the company with a cost-effective way to address the needs of consumers and reduce the price of marketing. This plan provides a Kudler with a newly refined marketing plan that will help during the implementation of the before mentioned plan to suit the needs and wants of the current/future consumers. To develop an effective integrated marketing communications plan, I will define the strengths and weaknesses of the company based on the results of the existing consumer research and make suggestions on marketing strategies/tactics that will assist in improving the before-mentioned weaknesses. I
BSA/310 Business Systems Professor Jim Butcher System Inventory Student Erasmo Valoy October 21, 2012 Dear Marco Vasquez, My name is Erasmo Valoy I will be your IT consultant to help your business run in a smooth fashion. I will be giving you the top five IT systems that can help your business operations. These lists of systems are not set in stone, but this will give you an idea of how it works. Since finances are very important to keep track of money coming in and money coming out, it would be good to use the transaction processing system for internal and external transactions. This will control payroll transactions; this could be done by batch process or online.
In order to share helpful advice about Kudler’s Gourmet Food and what the writer would do if she could utilize her skills towards assisting with the growth. The writer has decided that she would change her business practices. Instead of dealing in perishable goods, the writer would make it so those perishables were not the only thing that were selling, and that each item within the store had some significant value to the homeowner. The best way to do this would be to have taste testers and give-away items so that the customers could experience first-hand other items besides those they are so familiar
Mission Statement The purpose of this paper is to analyze the mission statement of Whole Foods and discuss whether or not it meets the criteria set forth in David and David’s article. 1. Customers; their target market is addressed but I believe it is restricted to only those who have already made the decision to eat healthy. It appears that in order for them to attract new cliental they must satisfy there present consumers and hope that they spread a good word about Whole Foods products. 2.
He needs to consult with Easter and a decision must be reaches as to how quickly and how forcefully the company is going to end the “free” lunch program, because that appears to be a main cause of the shrinkage. Fosdick and Easter might also incorporate a shrinkage target into the next labor contract and perhaps link performance bonuses to this target. 6. Assume that Fosdick decides that the practice of free lunches from the opened cases of goods
After successful test Management decided to proceed to the next stage. An internal incident has happen when FDA accounted they were going to monitor usage of term like “carb free” or “reduced carb” on product labeling. This was quickly resolved by replacing Mattiol(sugar that was involved in testing stage), with polydextrose and glycerin (a sugar alcohol with fewer side effects than maltitol). Forth stage development. The product development was initiated before finalization of the concept it contain mainly of technical task.
It is obvious that when people pay money for something they buy, they want to know what exactly things are (such as nutrition percentage or calories content). The foods we eat are particularly related to people’s health. Second, genetically modified food can unexpectedly transform some components into different ones and cause allergies in some people. To illustrate, genes that were changed in genetically modified foods may contain strange substances that produce allergic reactions for purchasers. For example, tomatoes are injected with fish gene to make a new product with better quality because the components in fish can protect fruit from freezing.