Report Mcdonalds

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ABSTRACT Situated approx. 100klms south and 23klms north of any other fast food outlet on the South Western Freeway, Sutton Forest’s McDonald is reportedly the busiest store in the Southern hemisphere. With such a transient clientele the only socialising is with other staff members who share the shift. This excludes the possibility of social space and homogenisation which is active in other McDonald stores. Massey (1994) argues that globalisation of social relations is another source of geographically uneven development which thus provides a uniqueness of place. She discusses that globalisation does not lead to homogenisation but is a progression and blending of cultures. A report by Schechter (2004) on the McDonald phenomenon and consequent effect on socialising habits of youth in Samoa was used as a comparison to contrast with Sutton Forest. Watson (2000) discusses that social interaction plays an important role in trade in the Asian and US McDonald restaurants and therefore is worthy of attention in this report. Waitt (2000) discusses how “places are increasingly exposed to cultural and economic influences from different nations and cultures” and that this exposure may have a profound effect at the local level. However, Massey (1994) argues that this is not necessarily so and that this exposure can be thought of as progressive and thus embraced and absorbed into local culture. In order to further explore these views the restaurant bearing the Golden Arches can be used to examine the role that globalisation plays within the Southern Highlands. Kearns (2005) talks about observation and participation within the setting and the influence this may have on research. For this report, participation was crucial to the environment as a condition of remaining within the restaurant warranted the purchasing of product, hence becoming an active participant in

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