Reflex System Essay

660 Words3 Pages
Executive Summary Reflex Systems is a Company that sold exercise equipment to high schools and colleges through a national sales force of 310 sales persons. They also sold products to small and medium businesses for recreation centers. The CEO of the Reflex Mr. Mike Frazer indentified that even though they Company generated healthy sales through low priced equipment the follow-up service was very poor or rather spotty. As a result getting repeat business from customers was an uphill battle. In order to correct the situation the CEO saw the new Customer Relations management software as a solution. Excited about the possibility of overcoming the obstacle, Frazer ordered that the new software be installed in ten weeks. Through this case study we analyze whether or not this goal is achievable and the obstacles that crop up in doing so. Problem Statement Specific: 1. Improper planning As an organization supplying exercise equipment to the market which is a non-consumable product they have to consider the after sales services as a priority. Since the usage is continuous it is an important aspect of the organization to look after the customers by providing a good after sales service. In doing so they have missed on a core issue on their service which highlights improper planning of the management. As a result instant recovery measures were taken by the CEO of the organization to implement a customer relationship management software which created frustration amongst the employees. 2. Unrealistic goals To overcome improper planning they have set a realistic target of ten weeks to develop and install software which caters to customer relations management. In setting the goal the capabilities of the employees, resources availability had not been taken into consideration. As a result employees were stressed and overloaded with work. 3.

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