Reflective Overview for Principles of Marketing

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REFLECTIVE OVERVIEW : PRINCIPLES OF MARKETING When I first started at Middlesex University Dubai, I was immediately faced with the challenge of catching up with the rest of the students in my Business class, seeing as I had missed an entire month’s worth of lecture and seminar sessions. In addition to having a load of work to catch up on, I was quite unfamiliar with some of the modules included in the course I’d chosen to do. I had heard of Marketing in business but was not too sure what it was all about. Never the less, I was excited and eager to find out. From the very beginning, I could tell that this module would be a lot more demanding than all the others. However, the challenges it presented were more than successful in provoking my interests and curiosities. As the weeks went by, it was evident that Principles in Marketing required a more practical approach than the other modules I was studying. It demanded high levels of communication as well as interpersonal and networking skills which are important requisites of a successful marketing student today. (Heffernan et al, 2010). That was when it dawned on me; I had to do away with my anti-social persona and endeavor to build my self-confidence. The journey would be an extremely challenging one for me. During the week starting 9th June 2013, in preparation for the presentations due in week 20 and 21, we were taught to analyze the internal situation of a business. The lecture that week concentrated on preparing a SWOT analysis, which is aimed at pinpointing the strengths and weaknesses of a business by critically studying its internal structure for example its technology, employees, marketing strategies and product line (Renault, 2013). We went a step further and learnt to translate these strengths and weaknesses into opportunities and threats respectively depending on the external environment of the business

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