BSBCUS501C: Manage Quality Customer Service Assessment 2: Why is it necessary to clearly identify, before designing product and service offerings, customer needs, and what are some of the less obvious service aspects that might inform purchasing decisions? Customers are fully aware that if a company is not able to provide them with a service or offering to meet their needs, one of the competitors will be able to. With this in mind, it is essential for business’ to research and communicate with their customers to gain the relevant feedback required prior to development. Development should reflect research findings and should meet customer and market needs. Internal and external customers provide business with information about how their products are used, new opportunities for their business, trouble-shoot issues with their product, and organise workloads.
In her review she stated which sentences, and where to find them, that needed the most help. She commented on the fact they were hard to follow and confusing. She also pointed out that I needed to elaborate more on the summary. I only mentioned Ken, a classmate from the excerpt, once in my paper. I need to introduce him in my summary to understand my reference in the conclusion.
Lane Bryant: Business Analysis Trina Brand Managerial Marketing BUS 620 July 23, 2012 Lane Bryant: Business Analysis Abstract Marketing strategies are necessary for the success of any business or company. This paper focuses on the generic marketing strategy and market segmentation of Lane Bryant. A couple of the generic marketing strategies are combined with specific market segmentation to aid in achieving high profits and retail success. Introduction The primary goal for companies is to generate profit, maintain stability and achieve substantial growth. Therefore, companies employ various strategies to advertise and sell their products or services.
Further I would like to know the co-operative advertising that she intends doing. The display design and the manner in which the product will be shown to customers; I would like to know if the display will match with the advertising layout and them. The next question that I would like to know is the amount of discount the on-package coupon will provide the customer. The next point is that we want to see the trial size that will be used for
A competitive marketing intelligence analysis is necessary because much can be learned from the competition’s successes and failures. This type of analysis is not, however, limited to the just the competition. The text, Marketing, defines competitive marketing analysis as the systematic collection and analysis of publicly available information about consumers, competitors, and developments in the marketing environment (Kerin, Hartley, & Rudelius, 2011). When collecting data and in order to make reasonable decisions, it is important to predetermine many
At first I was very nervous about finding information online and the online collaboration, but being a part of this unit was extremely empowering and it has taught me to be more understanding of each individual situation when working collaboratively. I will take all of this information on board and no doubt use it in my future
Summarise what steps you will have to take to market your business. Marketing is the management process which identifies customer needs, anticipates their future needs and then goes about satisfying them profitably. Also marketing is really about getting the right product to the right people at the right price at the right time. This is important to my business because it is essential for me to get my marketing right. As a business having a right product means having something which will sell also having a competitive price for a product meaning not an overpriced
One of the biggest and most obvious goals I have set would be graduating high school. This should be a pretty easy goal to accomplish but I do need to watch myself in some of my classes. Some of the big things I need to do to meet this goal are improving my neatness, not being lazy and actually turning assignments, and trying to study as much as I can. The hardest of these will unquestionably be turning in my homework. I’ve always had a hard time turning in any homework and this is the year I need to start doing it.
It has been a huge struggle for me this term and I am hoping I pass the class as well as my psychology class. I have learned a great deal about effective writing. Although, I do wish I could catch onto APA formatting a lot better. I have tried youtube videos and looking at other pages about it and I am having a difficult time catching on. I did enjoy everything I learned on peer reviews and how effective those can be.