This responsibility also needs to be the leading factor in the lawsuits that are being filed against fast food companies because of childhood obesity. We are all aware of the health risks associated with eating these kind of meals and although children are left with little choice at times as to what to prepare themselves for breakfast, lunch or dinner, there are healthier alternatives for preparing meals which are also cheaper to purchase than fast food. With all the information available on the Internet, brochures at fast food restaurants and other nutrition tips at these establishments we need to hold ourselves responsible for our health and stop blaming the fast food
Satisfying the firm's wants and needs B. Creating universal coverage C. Instilling self-sufficiency D. Making product, place, promotion, and price decisions E. Working with the creative people in ad agencies Answer Key: D Question 4 of 10 10.0/ 10.0 Points Recently, Wal-Mart announced it would begin selling organic food products. In doing so, Wal-Mart is probably trying to: A. gain government approval. B. attract a different market segment. C. reduce lost sales to health food stores.
Marketing Kudler Fine Foods Nanette Chambers MKT/421 July 8, 2013 Marketing Kudler Fine Foods In the current retail food industry there are numerous competitors struggling for the same dollar. It is vital for each business to recognize their target market, recognize their competitors and then put together their marketing plan. The information below will detail Kudler Fine Foods marketing strategies which consist of increasing its services, improving its effectiveness of the business and increase consumer purchase cycle. This paper will also talk about areas where Kudler Fine Foods needs to expand their market research. Kudler fine food is a store that markets fine foods and needs to bring about increasing their goods to the
Integrated Marketing Communications Plan An integrated marketing communications plan is useful for Kudler Foods because it will provide the company with a cost-effective way to address the needs of consumers and reduce the price of marketing. This plan provides a Kudler with a newly refined marketing plan that will help during the implementation of the before mentioned plan to suit the needs and wants of the current/future consumers. To develop an effective integrated marketing communications plan, I will define the strengths and weaknesses of the company based on the results of the existing consumer research and make suggestions on marketing strategies/tactics that will assist in improving the before-mentioned weaknesses. I
Marketing Strategy and Tactics MKT 421 September 20, 2011 Raymund Ferrer Marketing Strategy and Tactics In today’s business world, market research, marking mix, and the management of marketing is focused on planning and strategies. Market strategies serve as the basic foundation of marketing plans designed to fill market needs and reach the marketing objectives. Marketing strategies is also related to the marketing mix. The main objective for the paper is to define and describe the importance of Kudler Fine Food’s marketing strategy and tactics. Also to examine the importance of marketing on Kulder Fine Foods in a virtual organization gourmet grocery store experiencing huge growth and is focusing on expanding
The article suggests that we cut back on products that are highly sweetened with HFCS or any other sugar. ("Fear Of Hfcs") What does the research continue to say about HFCS and obesity? We must watch what we eat and be careful of the foods that we consume that are loaded with HFCS and sugar. As the research states, there are a large amount of foods that contain HFCS and it is almost unavoidable. In order to curb this issue, we must watch our waistline, we are to be careful as to what we eat, eat foods that are organic, cut back on sweets and exercise regularly.
A Critical Review of “Raising Healthy Children: Moral and Political Responsibility for Childhood Obesity” Using current research and public health strategies, Purcell (2010) analysed and criticized an up to date approach in addressing childhood obesity. This study aimed to provide the highlights of research studies findings and recommendations for prevention and treatment of childhood obesity in North America. Purcell (2010) emphasized that this public health issue has become an epidemic, but until now, the solution remained intangible. Prevention and strategies need to be put in place urgently to slow down and reverse this upsurge in obesity. Encouraging individuals to make healthy choices may have some impact, but because of the magnitude of the issue according to Purcell (2010), it is insignificant.
With about two-thirds of Americans being obese, the Obama administration has been fighting hard to help Americans with the issue of obesity. Michelle Obama even made her apolitical personal project as first lady to teach Americans healthier eating habits(401). Warner continues in the article to say that we as a nation need to change our culture of food to begin to actually reverse our unhealthy habits. According to Warner, we need to make eating healthily, the cool or “desirable” thing to do. Specifically, she notes, that it should be a “freely chosen” option, not one that is forced by some governmental regulation or law(402).
While some argued that it is the fault of food industries, and for some, fault of consumers, it can easily be resolved with two words: self-responsibility. Therefore, consumers are definitely the ones responsible for the current epidemic in this country. The first reason why consumers are responsible for America’s obesity epidemic is because consumers are the ones that choose what to eat and feed their children. There are many alternatives to fast food but most people rather not take their time to prepare for a healthier meal. In “The Battle against Fast Food Begins in Home”, author Daniel Weibtraub tries to convince parents to take a stand and fend off obesity in their homes.
By listing the main points used by the food industry when approached with criticism, it allows Brownell and Nestle to rebut it later in their essay. With their counterargument they also use morality. “Why quarrel with the personal-responsibility argument? First, it’s wrong” (Brownell and Nestle 525). The morality of the issue definitely helps to convince readers that the government holds the responsibility on obesity.