Reddy Lab Essay

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DR REDDY’S LABS Step 0 Dr Reddy’s Lab is a 25 year old pharmaceutical multinational company whose headquarters is in Hyderabad, India. This company was mostly promoted by Dr K. Anji Reddy and it issued 7,50,000 at its start. Those equity shares were linked to the debentures and were issued to business associates, employees, non-resident Indians, promoters, public etc. Step 1 Dr Reddy’s Labs have been working on developing their research strategies since the very start. They have been continuously experimenting on their R&D factor for an improvement. In the case of 2009, they moved their whole R&D sector to a new independent subsidiary in order to rejuvenate their drug development activities. Those activities were headed by their company’s chief executive, C S N Murthy. The company invests 6-7% of the annual turnover in its R&D research centres and lays a great emphasis on the same. Step 2 Dr Reddys’ Labs are known the most for making generic medicines that they export to the US market. Those are the medicines first invented in the Reddy’s Labs for the migraine problems. The company has as well innovated its own dermatological and neurological medicines. The value of those drugs was around $100 million. Since the very 19th century it has been manufacturing new drugs almost every alternate year which has led innovation rank very high on the company’s prescription. Step 3 The company has subsidiaries and joint ventures and global representative offices and distribution set ups in 21 countries. It has its own technology development centres out of which 2 are in India. Its main strategy is to continuously manufacture new drugs and tablets after looking through their patients’ eyes and improve their lives and meet their needs. One of its main fuels is its APIs which have an extensive range of portfolio. By doing so, the company keeps on

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