PREPARING THE MARKETING AUDIT Purposes of the Marketing Audit - Investigate the potential macro and micro environmental factors which may affect business and marketing operations. - Obtain a comprehensive description of all major marketing activities of Red Bull - Provide a basis for marketing planning activities. - Clarifies opportunities and threats, and allows the marketing manager to make alterations to the marketing plan if necessary. Scope of the Audit and Audit Methodology Our marketing audit will cover external and internal aspects of the company, and it will be apply to the whole company with Red Bull as the main product. The company will select an outside auditor to conduct the marketing audit.
The next step I will take is to identify, describe, and thoroughly analyze the market segments the company I am writing about has chosen to compete in and support. Finally, I will show the significance of the concept of integrated marketing communications and its impact on marketing management, identify the elements of the promotion mix with the pros and cons of each element, show the connection of the concept of the communication process model to important issues in promotional strategy, describe the components of the marketing manager’s role in promotional strategy, and also explain the key concepts of advertising, sales promotion, and public relations as they pertain to marketing management. Overview The company I chose to do my Integrated Global Marketing Case Study Project on is Wal-Mart. Wal-Mart is an American publicly traded company and the world’s largest retail company. It offers a variety of general merchandise such as apparel, toys, electronics, small appliances, health and beauty products, fabrics, lawn and garden,
By writing the document in this way it makes it easier for the intended audience to jump directly to the area of the proposal which concerns them. This Sales proposal provides two important purposes: * A written offer to xxxxxxxx to propose they use our services in exchange for payment. * It is a document xxxxxxxxx can review in order to make an informed buying decision. The intended audience of this proposal can be broken down into the following three categories: Immediate – The board of directors at xxxxxxx as it is written specifically for them to provide all the information they could need to make a decision to purchase the training package. Primary Audience – Senior management team at xxxxxxxxx as they will need to be aware of the contents of the proposal in order to put plans into place for their respective departments if the proposal is to go ahead.
MKT230 CP wk2 Marketing Planning at Qode Rick Szarkowski, a leader and team oriented individual at Qode laid out three options in terms of bringing the level of the product and services to a higher level. Rick’s team job as strategic planners is to find the best possible way for this to be implemented. The first option is to continue the campaign by trying to create multi-partnerships with major brands especially consumer brands. These well known brands might include industries from fast food restaurants, music companies, TV, radio stations, etc. The strategic planning of this option plays into the role of using the resources of its partnerships to create an explosion of popularity.
Allstate Insurance Company Lucille Griffin Professor Thomas A. Swinney BUS-520071GA063-1118-001 October 27, 2011 Abstract This paper evaluates Allstate’s goal-setting process using the model for goal setting to determine whether or not Allstate has an effective goal-setting program. In this paper, the competitive advantage Allstate has from the development of the diversity Index will be thoroughly discussed. Recommendations are given for the types of high-performance reward systems Allstate should use to motivate its employees to reach its diversity goals. In conclusion this paper also, discusses, as an Allstate employee whether I would or would not be motivated by the Diversity Index and the Quarterly Leadership Measurement System (QLMS). Allstate Insurance Company Goal setting is the process of bringing out the capabilities, settling, and recognizing targets that challenge the individual (Hellriegel & Slocum Jr., 2011).
Introduction This case answer contains an analysis of the marketing mix in the product launch of Nivea Visage Young. The marketing mix is the combination of elements used by an organization to market their product and to meet the customers’ needs. We can also refer to the marketing mix as the four P’s: Product, Place, Price and Promotion, which in the right balance to each other work together to attain the aims and objectives of the organization. In order analysis this case properly, we have looked at how Nivea balance the four P’s trying to determine the strengths and weaknesses of this combination and consider potential threats. Finally, we have tried to come up with ways or possible solutions to strengthen the Nivea Visage Young brand, better satisfy the consumers and deal with competitors.
Is it possible to achieve the goals considering the market conditions? * Time- Is there enough time to complete the objective in? Is the deadline sufficient? Marketing process involves situation analysis. This analyses the internal and external environment in an effort to identify opportunities to satisfy unfulfilled customer needs http://www.netmba.com/marketing/process/ Once the opportunities have been identified the company needs to come up with a marketing strategy for their target market.
Thomas Humphry 2-29-12 English 1020 Sec 047 Should the U of M campus go smoke-free? The University of Memphis campus should go smoke-free. As well all know there are quite a few smokers that attend college and might smoke frequently. I don’t think that a school campus is the place to smoke because you could possibly have a lot of un-needed issues and conflicts for non-smokers. Even though there are designated places now on campus to smoke it really defeats the purpose because people don’t abide by the specific rules that should be followed so that everyone can be satisfied in some way.
With this in mind, the marketing team has been tasked to develop a comprehensive & integrated Launch Plan for Big Mac in the effort to rejuvenate the product image and to meet the desired business objectives of increasing its sales as well as top mind awareness amongst consumers. Primarily, the marketing team have focused on how to orient the marketing mix of the Big Mac without changing any of its ingredients. We began by performing a market research to gather information on consumers’ existing perception towards the Big Mac and their expectations. Based on this feedback on consumer wants and needs, we arrived at the theme of the marketing campaign. We then
Once the product is designed it should be properly tested before mass production in order to try to work out kinks or other issues that may arise in the testing phase. A package and price must be decided on for the product. The company also has to decide on the distribution system of method in which to use. The item must then be promoted which can be done by advertising, word of mouth, price pointing the product during a special promotional period of time, and having a way of promoting the product even after the promotional period ends. The final step is very important and it must be done on order to stay successful.