Red Bull Marketing

333 Words2 Pages
Red Bull 1. Red bull’s direct competitors consist of all other glucose energy drinks. This includes brands such as Monster energy, Lost, Full Throttle, Amp, and many others. Its indirect competitors consist of all other sport drink products. Products like Gatorade and Vitamin Water do compete for sales with Red Bull, but the product is very different. 2. Red Bull has a very broad product position. Using the sales pitch "revitalized body and mind,” Red Bull was intended to be consumed whenever consumers needed a lift, whether it was morning or night. This broad positioning was designed to enable growth into a variety of market segments. 3. Red bull product strategy is very broad. It appeals to all sorts of markets and can be consumed for any occasion. Red bull’s product strategy goes further than just creating commercials for the product. Sponsored events and contests allow red bull to be known worldwide. Although many people may not drink red bull, it is almost positive that they are aware of the brand. 4. Red bull is found near the sport drinks at local grocery stores or with other competing energy drinks. Red bull is often times found right near the small refrigerators near the cash registers because often times after shopping consumers need a little lift. 5. Red bull would fall in the alternative media choice. Red bull’s target market is looking for uniqueness and authenticity. Red bull sponsors a variety of unique action sports where the Red Bull brand and product is far and wide. Red bull has even created events based on their brand like the Red Bull Flugtag. Red Bull Flugtag challenges teams of everyday people to create homemade flying machines and pilot them off a 30-foot high deck in hopes of achieving flight. This event has become very popular and it even markets to their slogan: Red bull gives you wings. 6. $21,061.22 for every

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