Mateschitz set up a separate company to develop and market other drinks, including LunAqua, a New Age brand of water bottled during full moons. A sugar-free version of Red Bull was rolled out in January 2003. Company History: Red Bull GmbH produces the world's leading energy drink. More than a billion cans a year are sold in nearly 100 countries. Red Bull holds a 70 percent share of the world market for energy drinks, or functional beverages, a category it was largely responsible for building.
The following year, he hired Max Leiter as the company’s sales and marketing manager to position Bayern’s beer in die neuen Bundeslander (the new federal states, Lander). In 1993, German consumers accounted for all the company’s sales, of which 81% were in western Germany and 19% in the new federal states mainly. The eastern Lander had accounted for most the unit growth in Bayern’s sales over the years. The company served its markets through a network of independent distributors. These distributors purchased beer, stored it temporarily in their own refrigerated warehouses, and sold it to their customers at the end of the distribution chain.
By 2008, European SSP sales were expected to exceed $150 million, and by 2010, they would draw for 10% of European home coffee maker market. Now, Kraft is ready to introduce the pod to North America, a debut that is expected to bring in BILLIONS. Kraft Foods controlled 15% of the global coffee market in 2004. Kraft’s own coffee brands, Maxwell House and Nabob, owned a combined 32% share of the Canadian market. Their main competitor in Europe was Senseo, who introduced their pods in 2001, selling five million coffee makers and three billion pods by 2004.
It was invented in the late 19th century by John Pemberton, but was bought out by businessman Asa Griggs Candler, and at the beginning it was originally intended as a patent medicine. They sell nearly 400 different products and 70% of its sales are generated outside of North America- which is their home base. Coca- cola has gone from selling a modest 9 drinks a day in 1886 to 1.8 billion a day. The company has expanded from one city in one country to availability in more than 200 countries around the world. GROWTH OF COCA COLA The Coca-Cola recipe was made at the Eagle Drug and Chemical Company, a drugstore in Columbus, Georgia by John Pemberton, originally as a coca wine called Pemberton's French Wine Coca.
Brands, Inc. and America’s leading Mexican inspired quick service restaurant chain. Taco Bell® serves more than 2 billion consumers each year in more than 5,800 restaurants in the U.S. Originated by Glen Bell, Taco Bell® became a reality on March 21, 1962. The first Taco Bell® restaurant was built in Downey, California. Taco Bell® was acquired by PepsiCo in 1978.
Keurig Marketing Strategy Target Market While Keurig decided whether or not to launch their product into the at-home market, they did some market research to and looked at the statistics for the United States retail at-home coffee market. The 12 found represented an enormous opportunity for Keurig. In 1996, gourmet coffee sales were at $2,200 million. Four years later, in 2000, the gourmet coffee sales had increased by 40 percent to $3,100 million. Also, in 2000, approximately 320 million pounds of gourmet coffee were sold in the United States, a 25.5 percent increase in pound consumption by volume from 1996.
"Coke is it", 1982 and "Always", 1993 are examples of new campaigns in which the audience are reminded that Coke is the original cola. Today Coca-Cola is the most recognised brand in the world. Most of its success is based on over one hundred years of advertising and a very recognisable logo designed by Frank Robinson, Pemberton's book keeper. Robert Woodruff took over from Candler when he retired, and controlled Coke through the difficult years of the Second World War. Woodruff made sure that every allied soldier could have a Coke for 5 cents wherever they were and at whatever the cost to the company..
With five other media companies, the corporation becomes an original investor in The Golf Channel. Following a bid in 1994 for $2.1 billion, Comcast increased its ownership of QVC from 15.5% of stock to a majority, in a move to prevent QVC from merging with CBS. Comcast later sold its QVC shares in 2004 to Liberty Media for $7.9 billion. In October 1995, Comcast announced the purchase of the cable operation of E. W. Scripps Company for $1.575 billion in stock, a deal making Comcast the no. 3 cable company with 4.3 million customers.
The next year, the company officially changed its name to Marriott Corporation. Marriott grew to a billion-dollar company through acquisition - from cruise lines in 1971 to Farrell’s ice cream parlors in 1972 and two theme parks near Chicago and San Francisco in 1976. Marriott International was listed as a separate public company in March 1998 and began to focus on business and leisure lodging by selling off its senior living facilities in 2002. In 2005, Marriott divested its Ramada International Hotels and Resorts to Cendant Hotel Group and continues to diversify into the upscale lodging and management business through alliances and joint ventures. Ranked number one in both market capitalization and revenues in the lodging industry.
ANS: B DIF: E REF: 4.3 Types of Bonds 6. Bavarian Sausage just issued a 10 year 7% coupon bond. The face value of the bond is $1,000 and the bond makes annual coupon payments. If the required return on the bond is 10%, what is the bond’s price? a.