Recreation Zone of Bangladesh Essay

2039 Words9 Pages
Introduction And concept : Recreation is an activity of leisure. The need to do something for recreation is an essential element of human biology and psychology. Recreational activities are often done for enjoyment, amusement, or pleasure and are considered to be fun. Recreational zone is a place where we can spend our leisure time. In Dhaka city there are few recreational zone like ramna park, Shishu Park, Wonderland Amusement Park etc. But these recreational zone are not sufficient comparing to the population of Dhaka city. The people of Dhaka city lead a routine life and sometimes they feel bore. For refreshing their mind and body they should go to the recreation zone. Recreation zone fill their thirst for recreation after hectic hours, days and weeks of bone wrecking hard living. So we are planning to establish a new recreation zone. Situation Analysis: a)SWOT Analysis: SWOT Analysis | | | | INTERNAL | S=Strengths. * Pioneer for new idea * Quality Service * State of the Art Technology * Trained Employee | W=Weaknesses. * High Price * High dependence on Foreign Support * Distance transportation | EXTERNAL | O=Opportunities * Lack of Entertainment Places * High Entry Barrier | T=Threat * Competitors * High Switching Cost * High Supplier Bargaining Power * Technological Backwardness | An analysis of Fantasy Kingdom’s Strength, Weakness, Opportunity and Threats are discussed below: Strength * Being the pioneer for new idea: ….. is the pioneer in Entertainment Business (sea beach). So they are the one who made the people of our country familiar concept of the sea beach park and as a result it will be easier for us to create brand loyalty.we have the chance to make long lasting impression in customer mind that will lead them to think about the…….. first when they will think about the sea beach park of
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