Rash of Rashes Essay

405 WordsSep 22, 20132 Pages
This is an outline of the three-step writing process, which should apply to your analysis of a case study. Answer the case questions related to each step directly on this form. For the three-step process questions, you may use short phrases and sentences for your answers. Then add a page break, and write your response as directed in the case study and save the document as one file. Student name I. Plan A. Analyze the Situation 1. What is your general purpose? Announce reports of rashes from their tag less garments in children’s clothes 2. What is your specific purpose? If consumers child develops a rash the product can be returned 3. Exactly what do you want your audience to think, feel or believe after receiving your message? To know that carters is sorry for any rashes caused from their 2007 clothing line. 4. Who is your primary audience? Carters customers 5. What is their background? Some have had children with rashes due to the tag less garments. 6. How are its members different from one another? Some have had children who have experienced rashes and some haven’t. They come from all diff. backgrounds as far as race, gender, age, etc. 7. How are its members similar to one another? They are carters customers 8. What are their reactions likely to be to your message? Worried but hopefully satisfied with being able to bring clothing back for refund and the fact that it only affected the 2007 line. B. Gather Information 1. What information do your readers need to receive? They need to be educated on research done about garments and that there are no known skin irritants or abrasive chemicals, and the problem seems to affect only a very small number of children with sensitive skin. They need to be informed of the full refund of the products they take back. 2. What facts must you gather in order to create an effective message?

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