Their success came from their “journalistic approach and overtly right-leaning editorialism (Iskandar 2005).” In other words, FNC looked at what the people wanted and then gave them that by structuring their programs to fit the audience’s wants. In this case what the people wanted was a more conservative opinionated broadcast and FNC adopted the concept of contextual objectivity to target a specific audience in order to gain a higher number of viewers. With this approach to journalism there is little room to be objective about certain topics (i.e. political matters, global crisis, and warfare) and in the end the media will present the audience with its own bias and opinions destroying the free flow of ideas. However, this concept works because even if the media upheld high standards of objectivity, the audience is not expected to be objective and they will flock to the programs that seem to share their similar views (Iskandar 2005).
Whether it is through a newspaper, television, magazines or talk radio, people will always communicate through some type of medium. Now, whether or not the mediums are tainted with bias is a question of beliefs. Some people argue that journalism today is rather fair and balanced, while others would vehemently oppose that view by saying that bias is definitely prevalent in news media and other mediums today. In some instances, there lies the belief that the fairness doctrine should be reestablished in order to mend the problem of bias; however, many would strenuously fight that by arguing that such an act would destroy the freedom of the press guaranteed under the first amendment. Another argument surrounding this issue is the expectation of journalists to be as objective to each issue as possible.
Sometimes people may find the internet as a helpful tool in their life or often frustrating. Internet marketing brings in a lot of side revenue; selling merchandise over the internet brings a variety of new customers and spotlight to your business. Internet access has transformed the way companies conduct business today. The internet has been seen as a powerful tool that can help your business become more productive and make more money. "Business states that when the internet and email are used effectively, they help you streamline business activities, communicate more efficiently with customers and even generate new customers or clients-all while helping to reduce business expenses."
Although internet access allows for a much more connected global society, multiple governments and private corporations plan on denying this for their own personal gain. By disallowing these governments, and private corporations, the ability to censor the internet and tamper with net neutrality, the internet will be able to continue to grow and provide people with opportunities that they normally wouldn’t have. Net neutrality is one of the base principles of today’s internet. It ensures a level playing field for all websites and Internet based technologies. Over the past couple of years, the number of people with internet access has increased significantly.
In contrast “likes” measures the number of likers or the size of the audience on Facebook. b) For Carmex, “engagement” is more likely to be important because “likes” can be obtain easily through contests and promotions but these people may not exactly be the fans of the Carmex product. Carmex
People who learn how to use the Internet efficiently will be more successful. Support or resistance the growth of Internet, we have to admit that it has a lot of influences on our society. The explosion of Internet led to the development rapidly of social networking sites and personal blogs such as Facebook, Twitter, MySpace… People can stay at home and update their friends’ information fast and conveniently. In fact, the Internet is considered as the way that brings people together. However, there was public opinion that the Internet is a place where discussion is
Recently social media platforms have become means for individuals and businesses to advertise both their goods and services. Due to the current generation's fascination with the modernisation of the globe, technology has taken over thus the relevance of social media platforms has been boosted incredibly. People and businesses have found that social media platforms are a more direct link to the world of consumers. As of today the number of businesses involved in this is countless. In the past, businesses were limited to using tangible means of advertising such as flyers, billboards, magazines, newspapers e.t.c some businesses even used radio announcements or televised infomercials or commercials to create awareness about their products and services but now that technology is on the rise, it has resulted in the creation of endless advertising opportunities.
These two quotes clearly show that the media is a powerful and important tool, with the ability to inform and educate, and possibly entertain. The quotes then were based on the two earlier forms of media – Print and broadcast, such as newspapers, TVs and radio channels. However, with the introduction of new media, such as text, audio and visual material available on the internet, the media’s influence and power has increased, due to the greater efficiency of the new media in disseminating information and reaching out to wider and larger audiences. These two quotes also show that the media has both positive and negative influences on society. As such, it is important to stop the negative influences from the media, whilst harnessing its positive aspects for the greater good.
Reactions, feedback, conversations and debates are generated online as well as support and participation for offline events. Messages posted to personal networks are multiplied when shared, which allow new audiences to be reached. Although the presence of social media is spreading and media use patterns are changing, online political engagement is largely restricted to people already active in politics and on the Internet. Other audiences are less responsive. For example, television news together with print and online newspapers are still the most important sources of political information in most countries.
Audience This is active audience due to the fact that it encourages people to actively engage themselves in media texts, as well as sharing this with other people through aspects such as eg. Social networking Positives | Negatives | * Audience are actively consuming media texts, therefore fit in with society. * Focuses on how the environment can change people’s opinions | * Influence doesn’t allow free opinion * Not everyone will follow someone else’s beliefs | Examples of This Theory The People’s Choice in 1944 focusing on the Presidential Election Campaign displayed aspects of this theory as people’s exposure to radio and newspapers during this time had an influence on people’s voting behaviour. As due to constant exposure of opinions from political campaigners and activists made people have beliefs and values in what these ‘opinion leaders’ were saying. Ultimately with this information this is what initially created the Two Step Flow Theory.