Welcome to the New World
MTN Group Limited Integrated Report for the year ended 31 December 2012
Driven by its pioneering approach, MTN is a leading emerging markets mobile operator which is at the forefront of the technological changes sweeping the world. We invest significantly in advanced communications networks, connecting more than 189 million people in 22* countries across Africa and the Middle East. In the past five years alone, our capital expenditure has exceeded R100 billion. In pursuit of our vision to lead the delivery of a bold, new Digital World to our customers, and our mission to make our customers’ lives a whole lot brighter, we leverage the talent of our nearly 27 000 employees to offer innovative products and a quality customer experience. We recognise the value of diversity within a group with a solid organisational culture. Working with integrity, we value our relationships with the communities in which we work, our customers and employees, our shareholders and the media, governments and regulators, as well as suppliers and business and industry partners. We recognise the importance of these stakeholders, among others, in the sustainability of our business.
MTN’s brand is the most valuable in Africa, and is ranked in the top 100 brands worldwide**. MTN’s shares constitute the biggest primary listing on the JSE – Africa’s largest stock exchange.
* This includes 21 countries in which we have an operating licence. The 22nd country is South Sudan, where we operate, but where we await the issuing of our licence. ** Millward Brown’s 2012 BrandZ Top 100 Most Valuable Global Brands study. MTN was ranked 88th in the world and was the first and only African brand to make the BrandZ Global Top 100 ranking.
Welcome to the New World We operate at the heart of nations bursting with innovation, creativity and new ideas. We will continue to