Quicken Loans Themes

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The article, which focuses on Quicken Loans rise to the top of the mortgage originators chain talks about a few themes that propelled Quicken Loans to this level. The two themes from the article I’m focusing on are the positive treatment of employees and instilling a positive culture in the company. Below, are examples and specific evidence to support these themes. Positive treatment of employees At Quicken Loans, employee satisfaction is a top priority. This is evident in the way Quicken Loans handles its workforce. Mr. Gilbert, a chief executive of Quicken Loans expects his employees to sit through an eight hour indoctrination of company procedures but produces the speech in a playful manner, wearing a clip-on red bowtie he tries to

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