Quantitative and Qualitative Research Methods

258 Words2 Pages
By observing the situati to primarily use. Quantitative research is data that is observed by using scientific methods. The results gathered are numerical, and therefore can be analyzed statistically. In this case, Sears may benefit research design by observing the constant decrease in sales over a period of time, which products are bought frequently and which aren’t, as well as observing how and where their on that Sears/Kmart is in there are two different research designs, qualitative and quantitative, in which one design could be more beneficial than the other. Both qualitative and quantitative are great research designs h data seems to be the best option for Searsmoney goes and is accumulated. Qualitative research is done on a much more individual basis. It is tsocial and personal research and statistics are not used at all. Sears may benefit from qualitative data by seeing why people act as they do, to observe the actions of their employees, as well to observe if modifications need to be made inside the store whether inside or outside the store. Quantitative research has its advantages over qualitative research. One reason is thered that can be analyzed statistically. Sears will primarily use quantitative research data to study and analyze where they are falling apart financially and qualearch has its advantages over qualitative research. One reason is that it is more scientific than qualitative data. A nt of data is gathered that can be analyzed statistically. Sears will primarily use quantitative researitative research data to make improvements to the company as a

More about Quantitative and Qualitative Research Methods

Open Document