Other aspects of product are economic- customer value, functional- service at the point of sales, before sales and after the sales and the psychological aspect of the product like image of the product. Kudler Fine Foods is a gourmet ingredients shop and offers in-store parties and now going in to catering business. It is managed by Kathy Kudler. So customers know that it is going to be gourmet food experience because she notices some of the people at the catering places are regular customers at her stores. KFF should research the market to find the needs of the customers.
The customer service satisfaction survey that is currently in place on the Kudler website will help to identify what the customer’s like and don’t like about a minimum number of variables but market research needs to also include other vital information like culture, socio-economic background, health, and other marketing mix elements. Great marketing research will allow Kudler Fine Foods to perform studies to learn what they should focus on with their current
The internet – Kudler may add to its website a link to view its catering service, which includes a list of products and prices. The customer at his option may select the type of service he wants and then purchase the service using an online service like PayPal(. If the customer does not want to purchase the item online then he may contact the catering service via phone or directly. The phone – the customer may call the complementary toll free number, speak with a catering coordinator, and discuss the options that are available and in greater detail; additionally, the customer may discuss any concerns or special requests that he may
With existing customers shopping at Kudler daily and on-site events being held on a regular basis advertising a new catering service should require a minimal expenditure. Utilizing existing clientele to get the work out about the catering service and the on-site events to obtain feedback for customer on menu offerings can be a asset to the success of the new venture. Discovering the needs of potential customers and advertising the customer service as a main goal of the company should draw business in. Some specific forms of promotion Kudler could use are newspapers, in-store fliers, and direct mailers to current customers. Customer service must continue to be the main focus on Kudler Fine Foods, as profits increase the utilization of technology will be able to increase efficiencies, cut cost and labor.
There is also an option to input the food manually based on its nutrition information, and the built in calculator will tally the points. Another feature of the WW mobile application is a scanning tool, whereby a user may scan the barcode of a packaged item and upload the nutrition information automatically into the system. This feature is useful for tracking quickly as well as determining the point value ahead of time for planning purposes. I have used this feature in the grocery store to make decisions on purchases. The mobile application also includes a weight tracking tool.
Exploring further research in areas that have previously been ignored may hold an advantage to the expansion of Kudler Fine Food opportunities. Kudler Fine Foods tracks every purchase created by customers that
The technology innovation also enables Kudler Fine Foods to advertise its product line to the public so that they can know its products and services without necessarily visiting any of its store locations. Kudler’s business innovation strategy aligns with its technology initiative, and allows it to better execute it business, manage and better control its risks as well as increase its sales and profitability. Most companies today understand that repeatable business process is one of the key
Strategic planning is crucial at this stage and there are tools available to help any business perform the analysis needed to succeed. Kudler Fine Foods is an upscale food store specializing in foods and services that appeal to a niche market; gourmet chefs and gourmet chefs in training. The firm had good initial success with its first two stores, but its third store is suffering with lower than expected sales. The firm wishes to continue expansion and increase profitable growth. Before moving forward the company’s owner, Kathy Kudler, needs to understand her company fully and have accurate knowledge about the firm’s internal and external environment.
Pricing is what really brings the bulk of customers to purchase the product. There are times that a client is interested in a particular product, but because is to high they do not purchase. Now there are other occasions that even though the price is high, the service is fantastic, so customers preferred to pay extra just for that good service. Kudler Fine Foods is that case, they offer valued services instead of discount and so far that program works for the
Kudler has created a niche market. Kudler uses innovation and customer-oriented strategies aimed at the bargaining power of customers, the threat of substitute products or services and industry rivalry by offering products and services for customers that go beyond other food stores. Kudler offers foods from around the world including making available any specialty items that customers might request; they have initiated a frequent shopper awards program and offer cooking classes that persuade customers to shop with