Pyramid Essay

1377 WordsFeb 26, 20136 Pages
Executive Summary This article continues to demonstrate the potential for rapid economic growth that focusing on the poorest members of our global society can have. As the article states, the poorest of the poor are represented by the 4 billion people on the bottom of the pyramid, referred to as Tier 4. This being the largest sector by far, averaging $1,500 US annually, is actually representative of a multi-trillion dollar market. The article explains that the mindset to appreciate the market potential in tier 4 goes against what most MNC executives have been taught, coming from Tier 1 markets. They must not fail to take on the business challenges that Tier 4 markets will pose. It is sure to be a rewarding venture both for the MNC and for the consumer market involved. With such a large number of potential customers worldwide, it is well worth it to invest in research and development of small scale solutions to growing towns’ infrastructure needs. Executive Summary The Fortune at the bottom of the Pyramid describes how most MNC have dismissed the lowest class of the world population. The Pyramid is actually the world’s population divided into three major categories. The first tier would be the small population of the world who are among the richest and have the most spending power, and therefore the most influence, in our world economy. The next level is made up of the second and third tier population who are considered the middle-class. The middle class represents a large portion of the population with a bit less spending power and influence, but are still the focus of MNC. Finally, the bottom of the pyramid represents the lower population affected by slight to significant poverty. Many MNCs have dismissed the poverty stricken population as not being able to afford the very expensive luxuries the upper and middle class can. We see in the

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