Psychology of Investments Essay

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Project Report On ‘Psychology of Investments’ At Sharekhan Contents Acknowledgement 6 Executive Summary 7 Chapter-1 8 1.1 Introduction 8 1.1.1 Demographic Characteristics 8 1.1.2 Psychographic Environment 10 1.1.3 Measuring Lifestyle Characteristics 13 1.3 Significance and Relevance of the study 16 2.2 Literature Review 17 1.2.1 Demographics and Investment Pattern 17 1.2.2 Psychographics and Investment Pattern 18 1.4 Purpose of the study 19 2.5 Objectives of the study 20 Chapter-2 21 2.1 Universe of the study 21 2.2 Locale of the study 21 2.3 Sample of the study 21 2.4 Data Collection 22 2.5 Data Analysis Tools 22 Chapter-3 23 Analysis & Interpretation- I 23 3.1 Demographic Profile of Sample Investors 23 3.2 Conclusion 26 Chapter-4 40 Analysis & Interpretation – II 40 4.1 Psychographic profile of investors 40 4.2 Conclusion 42 Chapter -5 44 Conclusions & Suggestions 44 5.1 Major Findings of the Study 44 5.2 Recommendations Based on Findings 45 Annexure-A 47 Questionnaire 47 Annexure-B 54 Customer Service 56 Investment Advice 56 Benefits 56 CLASSIC ACCOUNT 56 TRADE-TIGER 57 DIAL-N-TRADE 57 Annexure –C 59 References 59 Table of Tables Table 1 12 Table 2 13 Table 3 23 Table 4 23 Table 5 24 Table 6 24 Table 7 24 Table 8 25 Table 9 25 Table 10 40 Table 11 40 Table 12 41 Table 13 42 Table 14 43 Table of Figures Figure 1 27 Figure 2 28 Figure 3 29 Figure 4 30 Figure 5 31 Figure 6 32 Figure 7 33 Figure 8 34 Figure 9 35 Figure 10 36 Chapter-1 1.1 Introduction Managers make even minor decisions about product changes after conducting a detail quantitative analysis of their customers’ likely reactions. The same strategy should be adopted by the managers towards investors. However, the managers

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