Proposal for Business Essay

729 WordsJul 25, 20123 Pages
Elsa Urbina July 13, 2012 Project Part 1: Project Proposal Dear Anthony: Our mission is to provide our customers with the freshest, highest quality sub sandwiches available, prepared right in front of them and served with energy and enthusiasm. Our culture of giving and making a difference in the lives our customers creates an important bond in the communities we serve. Today more than ever, people are paying close attention to what they eat. Consumers demand high quality fresh product and expect a pleasant experience. But on the go consumers also demand fast service. Fresh and fast is where the Fast Casual segment of the restaurant business has flourished, attracting a quick moving, affluent customer base that has money to spend and demands higher quality than traditional “fast food” offers. The sandwich segment continues to show strong growth and provides a product with a stronger perception of health and freshness than burgers or fried foods. MAKING A DIFFRENCE Ever since Peter operated a single store in Point Pleasant Beach, NJ, Jersey Mike’s founder, Peter Cancro has believed in giving back to the community. His passion for helping others has resonated throughout the Jersey Mike’s system, resulting in an incredible outpouring of local giving and community support from Jersey Mike’s stores across the country. Our Giving cup series celebrates great stories of caring that have become a part of the Jersey Mike’s culture. SERVICES But what really differentiated a restaurant is experience your customers. Recognizing them by name, and knowing the sandwich they were going to order, because of their frequent visits today The authentic sub sandwich, served Mike’s Way with onions, lettuce, tomatoes, olive oil blend, red wine vinegar and spices, is what differentiates Jersey Mike’s from the others. Authentic means fresh sliced, premium quality meat

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