Proposal a Superintendant Directive

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Leadership Communication: A Superintendent’s Directive Communication is a vital component of all business. Without good communication, a business is destined for failure. Leaders must communicate with others in order to guide and motivate employees to perform their jobs and meet the goals of the organization (Daft, 2012, p.262). In terms of how it is defined, communication is the process of sending, receiving, and comprehending information between one party and another (Daft, 2012, p.262). A good leader must have good communication skills to enable the successful execution of the organization’s goals through the work of the employees. In the case study “The Superintendent’s Directive,” the Carville City School District experienced an issue as a result of a communication problem between the superintendent, one of his school principals and the teaching staff (Daft, 2012, pp.287-288). Superintendent Porter sent an e-mail to all of the principals in his district after attending a management summer course which stipulated that each teacher develop a set of performance objectives for each class they teach (Daft, 2012, p.288). Principal Weigand of Earsworth Elementary School forwarded this email with a one-month deadline to his teachers (Daft, 2012, p.288). The e-mail was not well received. One of the school’s valued teachers accidently sent Mr. Weigand a disdainful e-mail intended for her colleagues (Daft, 2012, p.288). Mr. Weigand was concerned by the e-mail as he did not want to lose this well-respected and talented teacher, but he was not sure how to proceed without embarrassing her (Daft, 2012, p.288). Mr. Weigand’s concern also extended to the school’s other staff members, as he was uncertain of how they would process the negative thoughts of the teacher. As a result, Mr. Weigand needed to determine how to best communicate with his teaching staff to

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