Project Strategy And Leadership Essay

4344 WordsFeb 5, 201218 Pages
Table of Content Executive Summary------------------------------------------------------3 Chapter One 1.0 Introduction----------------------------------------------------------4 1.1 Report Aim-----------------------------------------------------------4 1.2 Report Objectives----------------------------------------------------5 Chapter Two 2.0 Introducing a structured strategic approach in ABS---------------6 2.1 Opportunities--------------------------------------------------------6 2.2 Limitations-----------------------------------------------------------7 Chapter Three 3.0 ABS Existing CRM Strategies---------------------------------------9 3.1 Potential CRM Strategies for ABS----------------------------------10 3.2 PESTEL analysis – ABS external environment---------------------11 3.3 Porter’s five forces analysis- ABS potential CRM strategies------13 3.4 Developed CRM Strategy-------------------------------------------15 Chapter Four 4.0 Programme management------------------------------------------16 4.1 Performance measurement----------------------------------------16 4.2 Leadership and team management--------------------------------17 4.3 Strategy Evaluation-------------------------------------------------17 Chapter Five 5.0 Conclusions----------------------------------------------------------19 5.1 Recommendations --------------------------------------------------19 References----------------------------------------------------------------21 List of Figures Figure 3.3 Porter’s five forces analysis-----------------------------------14 Figure 3.4 Developed CRM Strategy--------------------------------------15 Executive Summary Aberdeen Business School (ABS) experiences a high level of success in recruiting potential postgraduate students. However this is not reflected with the number of enrolled students. The changing economic and

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