Project Proposal on Sunsilk by Tailor Asif

1777 Words8 Pages
1.0 INTRODUCTION The Indian personal care (PCI) industry has taken rapid strides in the last few years, as more and more personal care product (PCP) incorporate specialty ingredients in their formulation. Favorable demographic factors and increasing beauty consciousness indicate high future demand for personal care product and specifically for active ingredients. In India past few years, Indian beauty has occupied a significant place in the fashion world. Both men and women have started giving importance to personal beauty grooming. As such Indian cosmetic industry, especially the hair care market has risen to productive market. The market share of hair care segment in India is continuously increasing day by day. The shampoo market is dominated by HUL and P&G. The top shampoo brand are Sunsilk, Clinic Plus, Pantene, and H&S which are placed in the ‘Stars’ cell of BCG matrix of shampoo brand of India. Washing the hair and scalp has become a new universal practice. The method of doing so varies depending on both geographic and economic factors. Shampoos are probably the most widely used hair product today. In the early days a shampoo could be defined as an effective cleansing agent for hair and scalp, but today the shampoo must do much more. It must be leave the hair easy to comb, lustrous and controllable whilst being convenient and easy to use. In this world development of hair care industry has increase and it become difficult to survive in the market. So, the industry must have to focus on improvement in the product and have to make continues innovation and modification of the product to retain the customer for a long period of time. For this purpose the companies have to focus on quality. Companies have to adopt effective marketing strategy. 2.0 COMPANY PROFILE 2.1 INDUSTRY PROFILE The introduction of shampoo in India dates back

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