“likes” measures the about of new likers of a brand. b. Carmex: engagements are more important than likes because you can have people “like” pages with promotions without any knowledge of the product or true interest to ever purchase the products. A lot of ‘likes can provide inaccurate information due to the amount of individuals that simply click it without reading. 3 a. Engagement: Connecting to the Facebook audience by posting quality content daily that might attract consumers and gives them an opportunity to engage.
Weekly Case Note 5: Privacy Issues and Monetizing Twitter Background This case looks at Twitter in early 2010. At this point, Twitter had a market valuation of $1 billion, but was a free service without a viable business plan. The challenge facing Twitter at this point in time is finding a balance between Twitter’s revenue generating initiatives and protecting the the privacy rights of the tens of millions of people using the service. Issues The founders of Twitter were contemplating whether they could monetize their business model while concurrently respecting their legal and ethical obligations to their users, and if so how should it be done? The Five Forces Model Since Twitter wants to generate revenue, first of all, it needs to evaluate its Business Segment.
Privacy is everything and with people out there who could stalk you over a networking site, that really bothers me. There needs to be something done where we can feel protected while being on a social networking
How is it beneficial to today’s way in life? Do these networks entitle privacy? Why/Why not? Is social networking safe?With much With much deliberation, this topic has become a very interesting argument.What people must understand is that social networking should not just be seen as an enemy but should be more focused on how it can also be a person’s best friend as well with communication/interaction. It is given in Clive Thompson’s, “I’m So Totally, Digitally, Close to You,” that “people are so often changed by the use of technology”(Thompson-p.168-177).
How Social Media Hurting In Our Real Life An interesting fact that says, more than 350 million Facebook users suffer from Facebook Addiction Syndrome (Brown p.1)! It shows how the social networking sites like Facebook are taking control over our life. These social networking sites are virtual communities that help and encourage its user to share their personal information, making new friends and communicate with other users. However, its role is very questionable. There are many reasons to worry about it.
Information that is fed to various Internet sites has to be input by someone, according to (Bedford/St.Martin’s.con 1457620960). Information should be researched and cited properly once posted. This allows for the viewer to cross check the information. This sounds like the best solution. However, this may be the proper thing to do, but let’s face it… it’s not happening that way.
It will also let us track what social platforms are being used the most, therefore enabling us to tailor our deals to our consumers. Recommendation: Have a dedicated employee (or employees) monitor Twitter and Facebook feed. They should be able to quickly respond to concerns our consumers have, as well as be personable and friendly. We would like the social media employees to be an extension of the brand, building trust with our consumer. Recommendation: Tailor a Pinterest Board to draw consumers in and extend our market.
Mia Woodward Mr. Shrum English Comp. 7 October 2014 Liking Isn’t Helping In the United States alone, sixty-seven percent of internet users are on the social media website, Facebook ("25 Amazing Facts About Facebook - Search Engine Journal”). Although it began as just a site for personal profiles and personal updates, it grew into something much bigger than that. Facebook profiles were made over anything you could imagine, including charitable programs. These pages did not just support these events going on in America, but also in other countries.
Thompson suggests that Twitter is a very useful tool. “…I’m more knowledgeable about the details in her life, than the lives of my two sisters in Canada, who I talk to only once every month or so” (Thompson, 2011). The author argues that social media websites like Facebook have made it possible to quickly see and share photos as well as be updated on what someone is doing or how they are feeling in an instant. In the beginning Facebook was primitive and the concerns about privacy were abundant which made a lot of Facebook users feel uneasy. Zuckerberg made changes to modernize Facebook by creating a News Feed which gave us easier access to what people were doing.
However, these celebrities often are extremely vocal with their opinion and they abuse that power, in occasions in a positive way. Due to the enormous following celebrities have on social media, when they share their opinion online a majority of the public tend to comply with that opinion. Notably, back in 2007 Oprah’s endorsement of Barack Obama’s presidency played a tremendous role in the 2008 election results with over one million votes in favor of Barack Obama; certainly, celebrities can influence the public opinion. Moreover, celebrities and social media go hand in hand by cause of them posting their opinions on the different social media platforms that exist. Celebrities are not aware of the power they, and social media have on the public opinion; in other words, celebrities on social media are one of the main influencers on what view of a certain topic the public oblige