P5 What is positioning? Positioning is very important that the business develop a specific marketing mix so that they can influence the potentials of the customers. This is something that will help the business to design they own brands in their own imagination so that it will meet the customer’s needs. It is very important that the business understand the customers point a view about their products so that they can improve on the products. For example this is including things like such as if the customers is going to choose to buy their clothes from a business like Debenhams as they might be trying to show that they are very happy on the product that they are selling.
The consumers will benefit by obtaining the quality goods Kudler provides as well as customized promotions based on personal shopping patterns. Tracking the shopping patterns of the customers will help develop a marketing strategy for Kudler. This strategy will allow Kudler to offer certain products at times when an increase in demand has been determined by shopping trends. Kudler will also benefit from this program with an increase in revenue and a more stream lined business process. This program will keep track of individual customers purchasing behaviors, which will allow Kudler to know how much of a certain product to stock.
The management team needs to understand that “change is an ongoing and never-ending process of organizational life” (Van de Ven & Sun, 2011, p. 58). After showing the team where they are the next step would be to show them where they can go if they make the necessary changes. During the future state presentation, an outline of how business would increase and improve statistically. Companies often require visual and the future state presentation would provide several visual chart reports showing the company how they will improve their marketability by implementing project management functionality. The increase to employee morale and production would be the closer to this presentation.
Will the supplier have tools to allow management to view the design of the product supplied to us as it would be manufactured? Of course, the finished product should be able to bolt on to the application as soon as deliverable which ties back into the quality aspect. We must also ensure the finished product will be aesthetic and appealing to the customer. By adhering to ISO 9000 standards, I believe we will be able to manufacture
Acquire or Develop Talent Tanglewood should acquire talent, because it wants to keep performance and customer service at high levels. In addition, while old stores under Tanglewood have the same basic look, the management styles and human resource can use some improvements. Acquire talent is very helpful for new stores, because employees would “hit the ground running” and be at the peak performance the moment they arrive. Hire Yourself or Outsource Personally, I think Tanglewood should hire itself. Outsourcing is more practical for small and medium companies.
A project plan will be developed and submitted to the Project Sponsor for approval. The project will start when all approvals are met and funds have been collected by the sponsor. Project Scope: The purpose of the Plastic Storage Containers project is to introduce room sized plastic storage units that will be suitable for the outside of homes. Although they will be similar to the competitor’s product, they will have more significant features. This project will meet Winsome Manufacturing Company project needs to open markets for sales, lay foundations for add on products and generate new revenues.
"The source suggests that retailers should offer discounts to standard client". Perhaps, giving the best customer organization to clients and appeal a referral is the most ideal route for increasing arrangements. The weight is on at the end of year to get more income. No time for slacking. "Administrators need to see their groups performing beneficially, and making positive move towards attaining the group's targets".
We must also expand sales to our newer customers by utilizing public relations activities, trade shows, brand development, and sales force promotions. These changes and implementing our recipes to reach our goals will help us reach our goals on a steadier track. Sixty percent of our incremental sales will come from our existing customers by the end of the year. We must take a consultative sales approach to understand the current needs of our customers and anticipate their future needs as well to satisfy and keep our existing customers. The other forty percent of our sales will come through new customers, therefore we must reach these new customer through trade shows and leverage market research reports.
The training program will focus on the new sales strategy and center around the short and long-term goals of the company. Training will provide employees with the knowledge and skills to sale clients a full cleaning service solution versus simply selling products. In addition training will instill the important concept of excellent customer service and how to achieve long-term relationships with clients. The VP and sales manager will mentor the sales force in applying this training and knowledge when working with
Running Head: TARGET-MARKET STRATEGY Target- Market Strategy MKT-245 Principles of Marketing Grand Canyon University August 22, 2010 The purpose of this paper is to inform the reader of my product and what are my strategy for entering the markets and what the potential barriers I may encounter. I would start off my giving my product a name that has a key phrase that describes the product category for the customers’ or potential customers’ mind. No matter how you brand your company, it must deliver on its promise. If you promote your brand with strong customer service, your customers better feel that way or it will fall flat. Speedy service can’t be slow.