Product Manager Role

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The Product Manager represents the Product Owner and the End-User/Customer – they are responsible for defining and scheduling the delivery of high quality output in line with business requirements and priorities. The Product Manager and the Product Owner define the ‘What’, The Scrum Team defines the ‘How’ and they work together to agree the ‘When’. The Product Manager works with Stakeholders and the Product Owner to set Product Strategy and will often be responsible for managing the Product P&L – they seek to identify and define the highest value deliverables Just In Time for each Sprint Planning Session. The Product Manager tracks progress across sprints in the form of a Release Plan, Release Burndown and/or Agile Epic Board to ensure that delivery stays on track and remains aligned with the overall program /business strategy and objectives. It’s important to note that this role will vary slightly different from one organisation to another. The main contentious issue seems to be whether it falls to the Product Owner or the Product Manager to own the communication of new product requirements to the team. Best practice dictates that this communication should be owned by the Product Owner. With that said, as the number of Product Owners increases, it can become less efficient to run things this way. In order to keep planning sessions to a minimum and to reduce the points of contact for the Team, a Product Manager may become empowered to take responsibility for more of the direct communication. In order to ensure the Product Owner has buy-in and remains in the loop, they attend the Sprint Review sessions and or Daily Scrum plus other sessions where appropriate. It’s not ideal to have this extra degree of separation but it does seem to work alright nevertheless. Key Responsibilities of the Product Manager (Scrum Meetings): Pre-Requirements Workshop (and
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