Proctor & Gamble

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Examining the Values of Procter & Gamble John Ammon Dr. Ralph Wilburn Organizational Behavior and Communication 03/07/2015 Examining the Values of Procter & Gamble The founders of Procter & Gamble (P&G), William Procter and James Gamble emigrated from England and Ireland respectively ( P& G, 2006). In 1837, William and James formed a partnership combining their individual soap and candle businesses, with approximately $7,000. In 1850, they built a plant to accommodate demand for their products and growing business. By 1890, P&G was a multi-million dollar corporation. By 1987 one hundred and fifty years after the company was created, the company acquired two health care companies and several cosmetics and fragrance companies. During this time, the company expanded its global plan by establishing research hubs in the United States, Europe, Japan and Latin America; their global brands include: Pantene Pro-V, Always/Whisper, Ariel and Tide, Crest, Pampers, Vicks and Oil of Olay ( P& G, 2006). In the spring and summer of 2000, P&G’s stock declined and it lost nearly $50 billion in market capitalization. The company restructured and increased sales more than 40%, doubled profits, generated more than $30 billion in free cash flow and delivered more than $70 billion in shareholder value ( P& G, 2006). Today, the company has a portfolio of 22 billion-dollar brands and a market capitalization of nearly $200 billion ( P& G, 2006). P& G (2014) estimates that of the more than seven billion people on the planet, that they serve approximately 4.8 billion of them . Procter & Gamble attributes its success and distinction as one of the ten most valuable companies in the world to their unwritten company policy that the consumer is their boss and by fulfilling its purpose: touching lives and improving life

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