Proctor & Gamble

758 Words4 Pages
Company Description Proctor and Gamble’s (P&G) mission is to “…provide branded products and services of superior quality and value that improve the lives of the world’s consumers, now and for generations to come. As a result, consumers will reward us with leadership sales, profit and value creation, allowing our people, our shareholders and the communities in which we live and work to prosper.” This mission is called “The Power of Purpose.” The Vision is as stated, “At Proctor and Gamble, we work hard to stay in touch with the people who use our products, with the external partners who help us fulfill our purpose, and with one other. Since 1873, Proctor and Gamble has built a rich heritage of touching consumers’ lives with brands that make life a little better every day.” Proctor and Gamble is the brand-building leader in the industry of beauty, grooming, and household care. Proctor and Gamble has built the strongest portfolio of brands in the industry with 50 leading brands that are among the world’s best known household names, which makes up 90% of Proctor and Gamble’s sales and profits. Twenty-four of these brands each generate more than $1 billion dollars in annual sales alone. Proctor and Gamble is an American based company, which interacts with more than five million consumers in nearly 100 countries; conducts over 20,000 research studies each year, and invests over $400 million in consumer understanding annually. Product Descriptions Procter & Gamble Co. provides branded consumer packaged goods to its consumers around the world. Its products are sold primarily through mass merchandisers, grocery stores, membership club stores, drug stores, high frequency stores, and neighborhood stores which serve many consumers in developing markets. The company also intends to expand its presence in other channels, including department stores, perfumeries,

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