Prescription Drug Ads

546 Words3 Pages
Should Prescription Drugs Be Advertised to Consumers? Prescription drugs should not be advertised directly to consumers. Many research organizations and pharmaceutical companies argue that prescription drug ads are beneficial to the consumers stating they are informative. However, other organizations counter that Direct-to-Consumer (DTC) drug ads are often just for profit. Prescription drug ads are just a sales pitch, that is not regulated efficiently by the Food and Drug Administration (FDA), causing consumers to purchase prescription drugs based on misleading information. Drug ads informs consumers about available medications and give important information about the product, yet these drug ads can be misleading. Harmful side effects are not described in detail in the advertisement, causing consumers to know little to nothing about the prescription. Patients may find themselves requesting prescription drugs based on advertisements rather than the effectiveness of the medication. Ads use marketing tactics to create the false impression that they are educating the public. On the other hand, these ads actually give little knowledge of all the relevant medical information about the product. Similarly, consumers misinterpret the intended use of prescription drug ads. Although DTC prescription drug advertisements increase sales revenue necessary to help research and development costs, prescription drug ads are intended to sell the product--like most advertisements. Pharmaceutical companies, for the most part, are for-profit businesses. According to the Kaiser Family Foundation, “Impact of Direct-to-Consumer Advertising on Prescription Drug Spending,” the profit margin is over four times more than the amount spent in DTC prescription drug ads. In spite of such a large profit margin, a report in BMJ--a medical journal based in London--states that prescription drug
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