But the REVLON advertisement clearly conveys why their make- up collection is best. In this ad the diction used appeals to more females. The advertiser used celebrity endorsement to persuade one to purchase their product. Susan Sarandon is a well-known actress. The close up on Susan Sarandon’s face is used to show how beautiful she is because she uses REVLON.
UMUC Haircuts will seek to differentiate itself from its competition by introducing a new business model that revolves around attracting young, affluent customers. We will provide exceptional customer service, invest heavily in customer satisfaction to enhance the client experience, keep the Salon upbeat, spotlessly clean and well maintained, and enhance it by adding in up to date and efficient services. Porter’s Five Forces Analysis Buyer Power: Buyer power is high because customers have many different hair products and a new salon to choose from and typically choose a salon based on individualized needs. Customers can have a positive impact on the business. Attracting and retaining them will be the most important part of the new business strategy.
They also try to sell that it makes you have a freshness about you. Olay body wash says that theirs can make you go from lathering to lavishing. Both the ads target women in general. They have a few of the same things in common but they try to sell completely different things. The first ad that I’m going to talk about is the Olay body wash from the Cosmopolitan.
1. Local area – Wandsworth 2. 4 Business Organisations in the area * Primark * Sainsbury’s * Starbucks * Roehampton club 3. Organization * Primark Sector - Tertiary trade Ownership – Public limited Company Business activity – Primark is a fashionable shop and its sells clothes for man and woman Competitors – new look, H&M Success * Importance of having a strong vision and seeing it through – they sells verity of cloths and accessories. They want to be a best fashion shop in the world, and for this they need to be come with new ideas.
We examine Jessica Carter, Media Planner, Eywa Company, in the following steps: Target audience Demographic: * Age range: from 25 to 54 * Gender: Women * Education: High education, University * Occupation: Professional * Income: about $150,000.00 * Marital status: married and single * Cultural & background: various racial backgrounds Psychographic Opinion: * Natural products which won’t harm their body or the environment. * Good value for money and will leave the skin looking radiant and help fight aging. Interest: * Women who are beauty conscious and interested in looking after their well-being using holistic approaches to health. * Women consider taking care of their skin a major priority Values lifestyle: * People who live an active life, occupying themselves with any combination of work, study, raising children, staying fit and healthy, and socialising. Geographic * Women who live in inner city or suburban areas Behaviour * Women who usually like their busy life with jobs every day, such as: working, studying, playing with children and relating to social activities Media Strategies Advertising | Free to air TV | 15 seconds advertisement during prime time between 6.00pm to 6.30pm.
The research design should be changed and the name could be changed to target a larger variety of women. The perfume would smell good on any female regardless of age. The theory of the name and graphic design effecting limited age sales could be tested in the department and retail stores; such as Macy’s, Jc Penny’s, and Elder-Beerman, to see if the label an name truly have an effect on sales of the perfume. The data could be collected by providing one bottle of perfume with original name and graphics and another bottle could be left all pink with a different name, and the participants of all ages would be asked to fill out a questionnaire asking multiple questions about the changed name and bottle compared to the original perfume. I would ensure the participants were equally divided by all age groups, had the same questionnaires, and did not have prior knowledge of this perfume before completing the questionnaire to ensure validity, reliability, and representatives of data.
In stead of using fashion models, it used natural looking women to convey the benefits of the product. b. Dove’s marketing positioning in the 2007: Post 2000, Unilever decided to promote Dove to a Masterbrand which included incorporation of many product lines such as hair care, skin care and deodorants. The positioning was focused on the consumers’ needs, expectations and points of view, rather than the benefits and features of the product. Rather than focus on functional benefit of the product, Dove focus on need to feel good through their “Real beauty” and “Self Esteem Campaign”. They used oversized models,
For instance any of the advertisements that were beauty product related emphasized how important it is for women to be looking there best, and how each product would allow them to create the best image. An advertisement for the Dory Beauty Masque by Du Barry claims to “erase surface lines, and wrinkles, tones up skin and cleanses pores!”. LIFE’s advertisements seem to be focusing primarily on the physical features of women, and how those features can be improved, and shed little to know insight on intellect etc… Also, women during this era clearly took a strong interest into the world of fashion. In the June issue of Life as well as the April issue, there is a quite detailed article that focuses of female fashion trends as time goes on. Including the influence that other countries had on American fashion, the latest trends that would replace the old ones.
long-lasting hair styling products). Therefore, Dove was required to change its positioning strategy to one that could be applied over the range of product forms it was now offering. Its new strategy would from then on be based on an emotional connection between the consumers and the products, allowing Dove to transform itself into a lifestyle brand. The mission of Dove’s “The Campaign for Real Beauty” is to make more women feel beautiful by expanding the narrow characteristics of universal beauty (young, white, blonde, and thin women). Also, the new ads feature women of all sizes, shapes, and ages, and are displayed mostly through digital media (Youtube and blogs).
The analysis of this case will help us understand the process Mary Kay Cosmetics took to internationalization of the firm, reasons why the approach the company took to internationalization hasn't worked, and why its competitors are more effective in foreign markets. The case will also evaluate the processes and strategies companies need to consider and implement while internationalizing the firm which would ensure that that they are entering the right market. One of the advantages of Mary Kay Cosmetics is that it espouses a very strong entrepreneurial culture. Mary Kay Cosmetics attracts women who are not only interested in looking glamorous and teaching others on how to take care of their skin, but also those who are interested in being independent, successful, and having their own businesses. Mary Kay provided them platform to