Pranav Mistry Rhetorical Analysis

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Interacting in the Physical World: A Rhetorical Analysis “Why can I not use my computer in the same way I interact in the physical world?” is the question Pranav Mistry asked himself to spur on his creation of the SixthSense Technology. His invention is a computer that can interact with everyday life. In this TED talk Mistry is telling his audience about how and why he created this new piece of technology. As he talks, Mistry uses several elements to clearly express what he is trying to convey to his audience. The rhetorical devices he uses in his talk are numerous but it boils down to a simple few-- ethos, pathos, logos, and hypophora. Each device is used, though some more so than others. Mistry does a wonderful job of weaving together devices to present a coherent TED talk to the audience. Mistry uses both acquired and situated ethos. There are many qualifications that give him acquired ethos- he is a MIT student getting a PhD and working in the Fluid Interfaces Group. To non-technological people, this might mean nothing but to the audience at the TED talk being at MIT and in the Fluid Interface Group is a big deal. Mistry has developed several other pieces of interactive technology such as-- sticky notes that automatically upload to a computer, a pen that draws in 3D, and a public map that uses physical objects to find places. As one can see, Mistry has a nice reputation. While he is talking, Mistry gives off an air of eagerness and ability to explain what he has developed, SixthSense Technology. Mistry does not use a lot of pathos, most likely because it really is not needed in this type of talk. In his talk, he is supposed to be explaining and promoting his new technology, not persuading people to his side of an argument. There is one instance in his talk that he says something that can resemble pathos. He talks about how in India there would be no need

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