Pr Plan

12728 WordsMay 28, 201551 Pages
| | |Assumptions | | | |Please note that a number of assumptions have been made in response to this assignment. These include the size of the Belcher | |Rollins business and its operations, its international locations, its listings on international stock markets and its | |financial reporting process. Assumptions have also been made about the product development process and pricing. All of these| |are as realistic as possible, having been established through detailed research of the current market leader, Reed Elsevier, | |and its major competitors. | | | |As InScope is directly comparable to the Reed Elsevier ‘Scopus’ product, it has also been assumed that Scopus does not exist | |at time of the InScope launch. | INSCOPE: A NEW GENERATION OF RESEARCH PR PLAN FOR THE LAUNCH OF INSCOPE PRODUCED FOR BELCHER ROLLINS BY CLOUD PUBLIC RELATIONS APRIL 2009 CONTENTS Page | | | |Executive Summary |4 | |

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