Potfolio Exam Essay

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Name: Anastacia Jonkers Student Number: 49437372 Module: Com3706 Date: 01 October 2013 Communication Research Semester: 02 Unique Number: 303764 PORTFOLIO DECLARATION I, the undersigned, hereby declare that this is my own and personal work, except where the work(s) or publications of others have been acknowledged by means of referencing techniques. I have read and understood Tutorial letter CMNALLE/301 regarding technical and presentation requirements, referencing techniques and plagiarism. Name: Anastacia Jonkers Student number: 49437372 Date: 01 August 2013 Witness: Yarline Jonkers (mom) PAGE 01 TABLE OF CONTENTS PAGE 1. INTRODUCTION 2 2. MAIN ISSUE 2 3. RESEARCH CRITERIA 2 4. EXTENT 2 5. POPULATION 3 6. ASSUMPTIONS AND SUB-ISSUES 3 7. GOALS AND OBJECTIVES 3 8. RESEARCH QUESTIONS 4 9. THEORETICAL APPROACH 4 10. RESEARCH DESIGN 5 11. DATA-COLLECTION METHODS AND TECHNIQUES 12. DATA ANALYSIS 13. FINDINGS 14. CONCLUSIONS PAGE 02 1. INTRODUCTION In the proposed research, the research is conducted in an in-depth content analysis on eight creative concepts with regards to The Sunday Times and The Weekend Argus (Sunday edition). 2. MAIN ISSUE A content analysis (action) of persuasive elements in services advertisements in newspapers (issue) in Cape Town (geographic extent) and a qualitative with a quantitative element (nature of design). The time dimension is cross-sectional because the research is conducted over a short period of time from 27th July when I started conducting the research until the 5th August which is when the research is to be submitted. 3. RESEARCH CRITERIA The problem is relevant to communication because it professes to be a research study in communication science,

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