Potent Brews: a Social History of Alcohol in East Africa 1850-1999

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Dawit Kebede To: Professor Warner and Morton Book Review- Potent Brews: A Social History of Alcohol in East Africa 1850-1999 This book by Justin Willis gives the history of alcohol and drinking in East Africa. The author selects three regions to collect research material (both interviews and observation) and they are: Kajiado district in Kenya; the Rungwe and Kyela districts of Tanzania and Hoima district in Uganda. The book is divided into four main parts. The first discusses the nature of power and authority in pre-colonial East Africa and the role alcohol played in such a society. The author argues that in the mid nineteen century authority was largely held by elder men and a widely held principle of elder men’s power over wellbeing restricted the use alcohol to them only. The author makes the case that alcohol consumption in the nineteen century in large part was restricted to elder men as they were regarded as the symbol of authority in traditional African customs. Willis summarizes this aspect when he writes, “Only old men could bless and hence alcohol is for old men”. Nonetheless, Willis also shows that the authority of individual elder men was challenged, more and more so at the end of the nineteen century, when economic incentives for selling alcohol became lucrative. The second part of this book argues that there was a common concern in controlling drink and alcohol between the elders and the European colonizers in the 20th century. The elders were eager to keep alcohol as a central feature of ritual across most of the region even though this restriction was increasingly challenged by ambitious chiefs, dissatisfied women and young men that were motivated by wealth. The Europeans were also anxious of the effect alcohol might have in the productivity and supply of African labor. And hence there was a common concern in controlling drink to African men by
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