After Jobs death, the identity of the company took a hit as well as their market share. To counter this, apple had to get creative with it’s techonolgy and even recently, at the release of the newest phone, displayed features to it’s phone that had never previously been touted as “tacky” . To compete and stay relvant, a change had to be made and the change was to do what it’s competitors had
The distribution networks of the new companies are high and tends to affect the operations of JCP. Therefore, the company should build a strong distribution network so as to counter significantly the operations of the new companies that produce similar products. The “mom and pop” stores have been reported to resort in selling products online, otherwise they become obsolete. J. C. Penny’s SWOT analysis The strengths of the company are: * The existence of more than 1100 locations worldwide * Their quality products such as clothing, jewellery, beauty products and even footwear and furniture * The company also offers shipment of their goods for customers, which gives their customers the best experience in the end, hence attracts more customers. * The company also offers free haircuts for the children The weaknesses of JCP Since its competitors give similar products, the company is faced with limited market share 2. International business operations have also challenged the services of JCP due to the current emerging economies worldwide.
This method of service offered by DDB as it consists of them matching demographics of a product with demographics of a medium. However as mentioned before it will involve different types of media such as; TV, radio, magazines etc. Media buying has been achieved by DDB as they provided posters, advertisement on the TV as they have to pay a free in order for the product to be shown of the different types of media. As DDB would have to design product to meet the needs of the customers as they would have to compete against other agencies that Marmite is ‘Loved’ more than its competitor, which is Vegemite. Posters around and within supermarkets would increase awareness to customers about the campaign.
This lowers risk and increases the value of the business over the long-term. … "Geographically Diverse Business" has a significant impact, so an analyst should put more weight into it. * iPhone exclusivity Having exclusive access to Apple's iPhone allows AT&T to obtain millions of new customers. These customers became familiar with AT&T's products and services. AT&T can use these exclusive licenses to keep those customers even after they lose this exclusive access.
Many homes across the United States have multiple cell phone users. This factor within itself stimulates the purchasing power of consumers. This factor also gives evidence to market managers that a promotion that focuses on the multiple units charging capability of the tray will intrigue not only consumers, but large business as well. Shopping malls are a good example. Shopping malls that seek to add convenience for customers on extended shopping visits will be impressed with this item.
Susan Schreter’s second step is to target new customers from within groups. This tip can be useful for company A. It mentioned earlier that people now use iPod/iPhone headphones most of the time. Company A could join its peers to make these headphones. However, that market is high competitive and almost commodity-like.
A number of approaches were considered to help Lowe’s lower expenses and increase profits. One approach was to grow Lowe’s brand recognition through new advertising approaches, such as social media, which will get the most out of the strengths. To overcome some key flaws, Lowe’s has a duty to provide cross training to all employees in all sections and jobs of the store prior to working alone. In addition, the execution of a quality assurance program to standardize the Total Quality Management (TQM) of products would help Lowe’s address various weaknesses and threats. Some of Lowe’s strengths include having the second largest market share in the industry, their creative ideas classes and videos, and their corporate social responsibility.
Quality refers to how well designed and made a product is and the expectations that people have of a business will influence the way that the products are designed and created for customers. Apple is known as a top technology manufacturing company due to majority of people having mobile phones being iPhones. Apple customers have high standards for quality expectations for new products. Because of the advances in technology, Apple needs to upgrade and adjust current models of their products to satisfy the needs of customers’ expectations. Every year or so Apple will bring out new models of their iPhone, iPods and laptops that live up to the hype of the customers’ expectations.
On the one hand IOS users have access to most of the paid applications; Android makes it cheaper for their user by including third party other than its app store (Google play), it has also provided some Google widgets to please its user and make the experience of Android more comfortable and reachable. While Android has made its UI more flexible and customizable, in IOS you have to go by the rules to install any new software. One more trend of present day technology is wearable gadgets which have started to gain traction. It was first started by android in March at London wearable show where more than 100 wearable technologies were displayed. From augmented Google eye wear to jackets which monitor our every move.
We have three kind of competitor, which include international brands like Samsung, local brands like Micromax and homogeneous brands like Xiaomi. Samsung is the head of India cell phone market and accounting for 23.2% of the total sales. It provides the most diverse product portfolio with the advantages of innovation and cost saving. Samsung also involved in aggressive marketing and advertising to create awareness and gain respond. Micromax is a major competitor in the current stage, it knows better about Indian policy, market and customers’ subtle need, also get strong support from local trade protectionism.