Welcome

Anti Essays offers essay examples to help students with their essay writing.

Sign Up

Positoning Business Essay

Open Document

Below is an essay on "Positoning Business" from Anti Essays, your source for research papers, essays, and term paper examples.

HBM220
 –
 Assessment
 1
 –
 1500
 word
 report
 

This
 document
 provides
 you
 with
 the
 details
 for
 your
 task
 for
 Assessment
 1.
 Working
 in
 pairs,
 choose
  one
 of
 the
 four
 following
 global
 brands:
  1. 2. 3. 4.
  Once
  you
  have
  chosen
  your
  brand,
  you
  must
  answer
  question
  1,
  and
  choose
  either
  question
  2
  or
  3.
  Produce
 your
 answers
 in
 a
 report
 format.
 
 
  COMPULSORY
 QUESTION
  1. Apply
 the
 five-­‐stage
 consumer
 decision-­‐making
 model
 to
 the
 consumer
 decision
 to
 purchase
  your
  chosen
  product.
  Explain
  the
  internal
  (personal)
  and
  situational
  factors
  that
  may
  influence
 this
 process,
 leading
 someone
 to
 purchase
 your
 chosen
 brand’s
 product.
 
 
  Then,
 choose
 to
 answer
 either:
 
  2. Using
  relevant
  theories
  on
  learning,
  explain
  how
  your
  chosen
  company
  seeks
  to
  influence
  learning
  behaviour.
  This
  might
  include
  learning
  a
  new
  behaviour
  or
  changes
  to
  current
  behaviour,
 so
 provide
 examples
 of
 both
 if
 it
 applies.
 
  OR
 
  3. Compare
  the
  positioning
  strategy
  of
  your
  chosen
  brand
  to
  the
  positioning
  strategies
  of
  its
  direct
  competitors.
  What
  differences
  are
  there
  in
  the
  positioning
  of
  these
  competing
  products?
 
 
  Your
  final
  report
  should
  be
  no
  longer
  than
  1500
  words
  (excluding
  title...

Show More


Citations

MLA Citation

"Positoning Business". Anti Essays. 14 Dec. 2018

<https://www.antiessays.com/free-essays/Positoning-Business-203221.html>

APA Citation

Positoning Business. Anti Essays. Retrieved December 14, 2018, from the World Wide Web: https://www.antiessays.com/free-essays/Positoning-Business-203221.html