Porter's Five Forces

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Threat of New Entry Are there barriers to entry - Regulatory or Market? How about time and cost of entry Any specialized knowledge required? Are there economies of scale? Are there any cost advantages? Is there any protection by the Government? Threat of New Entry Are there barriers to entry - Regulatory or Market? How about time and cost of entry Any specialized knowledge required? Are there economies of scale? Are there any cost advantages? Is there any protection by the Government? Supplier Power How many suppliers are there? Are these large suppliers or small? Are there unique/customized services? Can you substitute? Is there a cost for changing suppliers? Supplier Power How many suppliers are there? Are these large suppliers or small? Are there unique/customized services? Can you substitute? Is there a cost for changing suppliers? Threat of Substitution How good are the substitutes relatively? Is there a cost of changing products? Threat of Substitution How good are the substitutes relatively? Is there a cost of changing products? Buyer Power Market size Size and value of each order Differences between competitors Price sensitivity Ability to substitute Cost of changing Buyer Power Market size Size and value of each order Differences between competitors Price sensitivity Ability to substitute Cost of changing Competitive Rivalry: Many competitors? Differences in the quality of competition? Switching costs for customers? Can you ensure customer loyalty? Cost of leaving the market? Competitive Rivalry: Many competitors? Differences in the quality of competition? Switching costs for customers? Can you ensure customer loyalty? Cost of leaving the

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