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Portakabin Case Study

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Introduction
Portakabin is the company which plans and supply the integrated buildings. The company have drawn-out into workplaces, health centres, and schools. Portakabin functions in extremely economical marketplaces. This company controls among many challengers. Portakabin search for new customers and offers remarkable service to preserve present ones.
Portakabin uses marketing to effort business. Marketing research is an organised and analysis of data about any particular markets, competitors. It includes certain practice of collecting data which could be primary and secondary research done from the survey of people. The main aim of doing the research on venture is to attain the understanding of customer needs. The market research is used in many large and small organisation, as it is increasing daily. Many companies use marketing to categorize the needs of customers to meet. Portakabin uses primary and secondary market research to discover what customer need.
    Primary research is the research in which the investigation and experiment is done to obtain the data rather than the sources. These are the research done on interviews and from the attention group. These researches are done to achieve qualitative data received through different judgement and statements of the consumers. The researches make sure that the products and services they have given to customers meet them. Apart from satisfying customer need they should also focus on the sales of the company. The group are frequently collecting information through possible customers.
  Secondary research is founded through secondary data. It means it has been collected for the other purpose. This research is based on the budget and time. They have been focusing on the Key Performance Indicators (KPIs) and Net Promoter Score (NPS) whereas KPIs research is done to satisfy the customers with their qualitative products and level of services and NPS research is done to know how the company is popular with the...

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