Port's Five Essay

4048 WordsJul 24, 201217 Pages
Table of content 1.0 Introduction: product review and environmental analysis 1 1.1 New product design concepts to appeal to Generation Y 1 1.2 Societal marketing objectives 2 1.2.1 “Exercise in Experience” 2 1.2.2 Expanding the audience 2 1.3 SWOT Analysis 3 1.4 Competition - Japanese and American companies in our similar products 4 1.5 Sales Appeal to the Target Market 5 2.0 Project Objectives 6 2.1 Mission 6 2.2 Key marketing and sales objectives 7 2.3 Position strategy and unique selling proposition 7 2.4 Create value using the Value Chain Model 8 3.0 Marketing Mix 10 3.1 Product decisions and growth strategy. 10 3.1.1 Features 10 3.1.2 Style 10 3.1.3 Design 11 3.1.4 Packaging 11 3.1.5 Labelling 11 3.1.6 Warranties 12 3.1.7 Intensive growth strategy 12 3.2 Price 12 3.3 Distribution channel 13 3.4 Promotion 13 4.0 Future product market expansion plans 15 4.1 Financials - Break-Even, sales and cost Forecast 15 4.1.1 Sales forecast 15 4.1.2 Expense forecast 16 4.1.3 Break-even 17 4.2 Product development 19 4.3 Long – Term Customer Relationships Management 19 5.0 Reference 21 1.0 Introduction: product review and environmental analysis 1.1 New product design concepts to appeal to Generation Y America's Fortune magazine classed Generation Y as the generation that was born from 1979 to 1994. They lead the Tech trend, as they grew up with technology and they live with it every day. They are technically savvy. Our new product “MY TOY”, an incredible video game console, is created by the latest technology. It caters for the Generation Y that keeps on seeking latest technology. MY TOY has four main functions – play, sport, fit and music (Nintendo of Europe GmbH, 2008). The functions are gathered in one product. With our new designed wireless motion-sensitive

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