1. Which are the top three characteristics that customers expect from and SUV? Is the low price an advantage or a disadvantage? (Word Count: 41) • High Performance • Enhanced safety and stability • Multi Terrain The low pricing is an added advantage considering the customers reluctance to spend more. This can attract customer as they can pay less but get more than what the competition is giving them.
Because of high consumer demand, auto manufacturers do not offer big discounts to commercial accounts. The new fleets of fuel alternative cars will cost more money to stock inventory. Knowing Hertz is having problems
Riordan Strategic Plan Team C MGT/498 November 20, 2013 Instructor Riordan Strategic Plan Strategic planning is necessary for a company’s growth and success. Businesses clearly must define company goals and conduct extensive research to get a grasp of industry trends, which allows them to take advantage of available business opportunities. They can achieve this by carefully analyzing a particular business industry, and an honest assessment of their company's strengths and weaknesses in meeting the needs of the industry. The strategic plan will allow Riordan Manufacturing to focus on a particular niche in the marketplace, which makes sales, advertising, and customer management more effective. The plan allows
PORSCHE: THE CAYENNE LAUNCH Strategic Brand Management Instructor: Doc. Dr. Dimitar Kovacevski Semester: March 2013 Location: UACS Due date: 08.04.2013 Aleksandar Klincharov alexandar19@gmail.com Porsche: The Cayenne launch | Aleksandar Klincharov Introduction After I’ve read the case study about Porsche: The Cayenne Launch, I’ve realized that the story in it is related to brand extensions. What are the most important factors for a brand extension, in order to be highly accepted by the customers? Furthermore, how a brand extension is perceived and how it fits in the minds of the customers, designed to satisfy their special needs? And thirdly, how all of that correlates with the branding concept of a company.
As the world is developing, so the means of advertisement are also increasing. In addition, because of advertisement, people begin to feel a need for even those merchandises of which they had never heard before; advertisement creates demand. Therefore, in this essay, we are going to compare three types of car advertising a Hyundai Sonata, a Lexus GS, and a SL Mercedes-Benz. Then, we are going to describe their unique characteristics, landscapes. And finally, we are going to analyze and discuss their true intentions.
Innovation and Change Chantelé Shaw QHT1 Task 3 Innovation and Change Student # 000258452 6/15/13 1|Page Innovation and Change The Concept of Innovation in Business Entrepreneurs use innovation as a tool to exploit change and take that opportunity to show a new business style or service. Innovation can be learned and practiced as it is a discipline. However there needs to be a sense of purpose when entrepreneurs are searching for their sources of innovation. Once the sources are found they will need to learn how to successfully apply those principles. Business opportunities are chances to do things better and differently.
a) Customer complaints b) Effective reach c) Share of shelf d) Trial rate 3. Creative strategies refer to the ________. a) amount of creative content in a communications message b) degree of innovation involved in the marketing of a product c) way marketers translate their messages into a specific communication d) novelty of a marketing communication 4. Top Gear is an award-winning British television series about motor vehicles, mainly cars. The show is presented by hosts who test drive new cars and provide reviews on the cars' performance, prices, and other factors.
Threat of New Entrants is weak. Entry barriers are high because of the economy, significant experience-based cost advantages, other cost advantages held by industry members (e.g., access to inputs, favorable location), brand loyalty (which comes from membership and other services), strong network effects and high capital requirements. 5. Substitute Products or Services is moderate. Warehouse clubs like a magnet for customers and pulling them away from other traditional retail channels such as supermarkets, department stores, drugstores, office supply stores, consumer electronics etc… All three warehoused club rivals - Costco, Sam’s and BJ’s – have similar strategies: Low prices, low operating costs, geographic expansion – Costco; Sam’s Club concept is to sell merchandise at low profit margins, which means at low prices to members; and BJ’s offers brand-name merchandise at prices that were significantly lower than the prices found at retail, supermarkets, dept.
AST1 Task 1 305.6.2-03 Company S, as a new manufacturer in the motor scooter market, must develop marketing strategies to ensure the continued motivation of its new channel partners, in order to secure sales and garner its share of the marketplace. These channel partners have a strong loyalty to the competitor’s products; but with the proper mix of sales strategies, Company S will be able to penetrate the marketplace and develop strong and lasting sales partnerships. Five Strategies for Motivating Dealerships as Intermediaries of Company S: 1. Incentive Programs Company S will provide a strong incentive program for the dealerships, such as quantity discounts based on the number of scooters the dealership sells. The more scooters the dealership sells, the lower their cost to purchase the merchandise.
Another modest force is competition from rivals. This is only a modest force because Blue Nile has a bigger brand recognition name and economies of scales due to their large size in addition to the high customer loyalty from consumers. However they do have to be wary of the competitors who can easily steal their customers due to no switching costs. The second strongest of the forces has to be buyer power since buyers can switch instantly at no cost, they tend to be well educated in regard to what they want in addition to being very price sensitive . The strongest force they have to deal with is competition from substitutes such as the common retailers like Jared.