Popularity of Facebook Among Colleges and Universities Students:

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Popularity of Facebook among Colleges and Universities Students: Origin of Facebook is directly associated with university students. Facebook was set up by a university student as an online student directory. Initially, it was restricted to users with a harvard.edu email address and was confined to colleges and universities students and staffs. It was officially open to non-academic and non-US based users in September 2006 (Joinson, 2008; Reuben, 2008). Facebook has become a number one choice among universities’ students. According to Pew Research Center’s survey nearly three quarters (73 percent) of online teens and an equal number (72 percent) of young adults use social networking sites. The survey also reveals that among adults 18 and older Facebook is most preferred choice; 73% have profile on Facebook, 48% own profile on MySpace and 14% use LinkedIn (Lenhart, Purcell, Smith, & Zickuhr, 2010). According to previous survey by Pew Center 50% of young adult social network users had profile in MySpace, 22% had profile on Facebook and only 6% had a profile on LinkedIn (Lenhart, A., 2009). The recent survey also shows that among adult profile owners with high school degree or less, 64% have a profile on MySpace, 63% have profile on Facebook and just 3% have LinkedIn profile. Adults with at least some college experience, 78% have profile on Facebook, where 41% have a profile on my space and 19% have a LinkedIn profile (Lenhart, et. al, 2010). It shows the greater presence and growing popularity of Facebook among colleges and universities students. There is growing concern about universities students’ excessive use of Facebook. Sheldon (2008) states that 93% student had a Facebook account, on average they spent 47 minutes a day on Facebook and in overall 81% student logged into Facebook on a daily basis. Social networking sites are widely thought to have changed

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