Politics Essay

287 Words2 Pages
01. The process of people no longer voting according to their traditional parties as they lost their psychological attachment to their parties . Political loyalties, when children discover what party their parents favour and were influenced by their learnings. for example a miner would vote labour (trade unions) so the child would also vote labour as that's the class the person is in. however later on, they disagree with the views/policies and they decide to "change sides". 0.2 The use of televised debates enhanced political participation in the 2010 G. E. and the Liberal Democrats’ reputation grew and finally got out of being dormant because Nick Clegg showed himself as an honest, “new” alternative to the two old parties. He stood up for the people, saying how they shouldn’t believe what they’re told; that the only choice they have is between two parties. He also mentioned how they’ve been “playing pass the parcel” with the government and how they’re not only making, but also breaking the same promises for the past 65 years. fAlso, the fact that media have a large effect on the viewers (dominant ideology theory), as people will believe with valiance, thus, whichever ideology is dominant, it has a greater possibility of being more popular (during election time for example). This is very important, as it's the time of de alignment, because factors such as class and party loyalties, aren't there anymore, so voters are more likely to be swayed by what they hear, see and read. In addition, they were the first such debates to be broadcast live in the run up to a UK election, so more people would be watching it which also increased the amount of people

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