Pob Marketing Sba Essay

9738 WordsFeb 4, 201439 Pages
1-4050-3144-1-cxc-pi-vi-n 8/15/05 10:44 AM Page i Principles of Business for Caribbean Examinations 4th Edition Ivan L. Waterman and Dave Ramsingh 1-4050-3144-1-cxc-pi-vi-n 9/21/05 2:43 PM Page ii Macmillan Education Between Towns Road, Oxford Ox4 3PP A division of Macmillan Publishers Limited Companies and representatives throughout the world www.macmillan-caribbean.com ISBN 1-4050-3144-1 Text © I. L. Waterman and D. Ramsingh 2005 Design and illustration © Macmillan Publishers Limited 2005 First published 2005 All rights reserved; no part of this publication may be reproduced, stored in a retrieval system, transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior written permission of the publishers. Designed by Jim Weaver Design Typeset by Carol Hulme Illustrated by Raymond Turvey (Turvey Books Ltd) Cover Design by Gary Fielder at A C Design The authors and publishers would like to thank the following for permission to reproduce their photographs: Art Directors/Jeff Greenberg p2(m); J. Highet p230; Rod Panichell p146 Solomon Baksh p164 Corbis pp86, 92, 110(t), 128, 130, 234 Empics p58 Hutchison Library/Robert Francis p222; Tony Hardwell p65; James Henderson pp207, 214; Mary Jelliffe p16; Philip Wolmuth p53, 110(b), 149(b) Oxford Scientific Films p245 Reuters p304 Rex Features pp114, 136, 229, 322 Science Photo Library p80 Bob Swan pp1, 2(t, b), 26, 66, 75, 82, 97, 143. 144, 149(t), 211, 236 Front cover: Art Directors and Trip/J. Highet; Digital Vision; Hutchison/James Henderson; Gerry Stegmeier; Stockbyte and Bob Swan. Back cover: Stockphoto Printed in Thailand 2009 2008 2007 2006 2005 10 9 8 7 6 5 4 3 2 1 1-4050-3144-1-cxc-pi-vi-n 8/15/05 10:44 AM Page iii Contents Acknowledgements Preface iv v SECTION A – Organisational 1 2 3 4 5 6 7

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