Global Operations Taco Bell Case TACO BELL CASE 1. Draw a diagram of the process using the format in Exhibit 7.3. 2. Consider a base case where a customer arrives every 40 seconds and the Customer Service Champion can handle 120 customers per hour. There are two Food Champions, each capable of handling 100 orders per hour.
Keurig Marketing Strategy Target Market While Keurig decided whether or not to launch their product into the at-home market, they did some market research to and looked at the statistics for the United States retail at-home coffee market. The 12 found represented an enormous opportunity for Keurig. In 1996, gourmet coffee sales were at $2,200 million. Four years later, in 2000, the gourmet coffee sales had increased by 40 percent to $3,100 million. Also, in 2000, approximately 320 million pounds of gourmet coffee were sold in the United States, a 25.5 percent increase in pound consumption by volume from 1996.
Starbucks v. McDonalds On January 7, 2008 the Wall Street Journal reported that McDonalds was introducing coffee bars to 14,000 of its U.S. restaurants . This is a huge project helping McDonalds in its “coffee war” with Starbucks. Like Starbucks, each coffee bar will have its own barista (someone who prepares and serves coffee) and flaunt cappuccino and espresso machines. The company estimates $1 billion in additional sales revenue will be added to the company’s income statement . McDonalds has benefited from several years of strong growth, having nearly $22 billion in sales in 2006.
Lowe’s Companies, Inc. is a FORTUNE® 50 company that serves approximately 15 million customers a week at more than 1,750 home improvement stores in the United States, Canada and Mexico (Lowe's Companies, Inc, 2011). Lowe’s offer several different incentives to shop which lures customer to the home improvement retail center. These incentives, such as the “My Lowe’s” program, price matching, the Lowe’s Consumer Credit Card and their own durable, long-lasting and cost effective products. INTRODUCTION Lowe’s Companies, Inc. is a FORTUNE® 50 company that serves approximately 15 million customers a week at more than 1,750 home improvement stores in the United States, Canada and Mexico. Lowe’s is an American chain of retail home improvement and appliances.
The long-term objective for Second Cup is to achieve a consistent sales growth of 10 to 15% in the next three to five years. This would be an increase of $40,000 in annual sales, selling approximately 50 more cups of regular coffee a day. The short-term goal is to increase the sales by 5%. This increase in sales is possible because there is already a loyal clientele base at the café, and the Second Cup premium coffee selection will attract coffee connoisseurs. It is also situated in an area known for its abundant salon and spa businesses which bring costumers in.
At any one time you have a team of 15 shop assistants with a need for 6 per day. Due to the nature of the work you have an average staff turnover of 1 staff position per month. At a recent senior management meeting the business strategic plan was developed from which you now to develop a performance plan for your sales team. You also need to remember the ongoing team requirements as well as those new requirements brought about the strategic plan. In essence, the strategic plan states that, over the next 12 months, ‘Yummy in your Tummy Lollies’ is aiming to: Increase turnover by 30% by: * Introducing 20 new products including a range of 6 ‘healthy lollies’ options Build market loyalty by specifically targeting ‘tweens’ as customers by: * Designing new packaging specifically designed to have greater marketing appeal to the 7-12 age demographic.
Mission Statement “To inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.” Company Description Founded in 1971, Starbucks began with one store located in Seattle, Washington’s Pike Place Market and served as a roaster and retailer of whole bean and ground coffee, tea and spices. Today, Starbucks Corporation has become the world’s largest coffee house company. The company boasts over $10 billion in annual revenue, employs more than 200,000 people called “partners” (because of their ability to own stock in the company), and serves nearly 60 million visitors a week in 17,000 stores in 54 countries. (Schultz, 2011) Starbucks primarily sells drip brewed coffee and espresso-based drinks along with coffee beans, teas, salads, hot and cold sandwiches, pastries, and merchandise such as coffee and tea brewing equipment, mugs and accessories, music, and books. The company has also expanded their offerings into grocery stores which distribute Starbucks-brand ice cream and coffee.
The most successful model is the original Havaiana Top Brazil, which has a small Brazilian flag on the stripe and is responsible for 64% of the global sales. In Brazil, the Havaianas are also known as the nation footwear, it goes from the janitor until the President, since it is affordable for every class. Market • It holds 80% of the Brazilian sandals market. • It sells around 160 million pairs of sandals annually. • 20% of the sales
| Strengths | Weaknesses | | 1) Strong name branding (logo) rating. The golden arches are known around the world.2) Hamburger University - more than 5,000 attendees per year, and the courses are taught in 28 languages.3) Strong Global presence and Brand recognition4) Introduction of new products5) Largest market share in the fast food industry, and a newly introduced niche into the coffee industry.6) Large number of drive through restraints that offer consumers a quick convenience option. | 1) Starbucks has the larger consumer base of those who have a secondary degree.2) Menu options with poor nutritional value lead to constant media attack: Media focus on poor nutrition3) Poor customer service4) McDonalds Company is based out of the U.S., and the U.S. dollar is low making expansion in the U.S. less profitable.5) High employee turnover rates | Opportunities | S-O Strategies | W-O Strategies | 1) Growing Health Trends among consumers – As of 2009 approximately 57% of consumers were making healthier meal choices, and this number is pretty flat. With the population trending towards low fat, low calorie diets, McDonald’s has endless possibilities to adjust their menu to meet this demand.2) In the 2009 Pew Research Survey – McDonald’s vs. Starbucks it showed that people with a high school degree or less prefer McDonald’s (50% to 26%). Which actually is favorable for McDonalds because the number of high school graduates has decreased again, putting more people into this category.
In addition, Coke's strategies for competing are outlined. The main question raised by the case is what marketing strategies can Coke implement to better compete in Brazil Before going into the implementation a brief overview of the Brazilian soft drink market is given below: • There were more than 3500 brands of soft drink in Brazil, manufactured in more than 700 plants in 2004. From 1986 to 2003 nonalcoholic drink consumption lead to 11.6 billion liters with average year to year growth of 13.92%. • Post economic stabilization in Brazil, per capita consumption of soft drinks shot up 60% from 1994 to 1999. • According to Brazilian Market Research Association classification of five social classes, class C accounts for 28% of the total national consumption of soft drinks and these class C people favor price affordability at comparable quality.