Planning a Public Relations Programme Essay

1216 Words5 Pages
| |2013 | | | | | | | | | | | |BY: SANDRA GARISES | | | | | | | | |Assignment 4 | |PLANNING | | | Table of Contents 1. STEP 1: SWOT / SITUATION ANALYSIS 3 1.1 SWOT ANALYSIS SUMMARY 4 2. STEP 2: FORMULATING GOALS AND OBJECTIVES 4 2.1 Aim 4 2.2 Goals 4 2.2.1Informational goal 4 2.2.2 Motivational goal 4 2.3 Objectives 4 2.3.1Informational objectives 4 2.3.2 Motivational objectives 4 3. STEP 3: TARGET PUBLICS 5 4. STEP 4: FORMULATING MESSAGES 6 5. STEP 5: ACTION PLAN 7 6. STEP 6: EVALUATION 12

More about Planning a Public Relations Programme Essay

Open Document