David starts by teasing these overweight individuals that are bring a lawsuit against McDonalds, but then later admits that he used to be overweight as a child and was able to change his life around. He made a point to show health concerns with being obese and eating fast food regularly, such as type two diabetes which has risen about twenty-five percent since 1994. This raise in diabetes also requires much funding for the United States to spend to try to find a cure. David explains how there is very few alternatives for the youth of America because those health alternatives are more expensive and harder to find. False advertising is also another unpleasant practice that fast food companies use to lure in costumers.
When President Obama moved to the White House, a Five Guys staffer suggested sending him a T-shirt. “That’s cheap!” Murrell shot back. Playing coy worked, and soon Obama, trailed by TV cameras, stopped by a store. He ordered a cheeseburger with lettuce, tomato, fresh jalapeños, and mustard — a classic example of Five Guys’ formula that sells 2 million burgers a week and was named Zagat’s “best fast food burger” for 2010. For this reporter, evaluating the burger first-hand was problematic: I’ve been a vegetarian for more than a dozen years.
Local business were losing their customers to the corporate businesses and being put out of business. Fast food is affecting our culture, education, and our health. Eric Schlosser talks about how fast food restaurants play a more important role in the American obesity epidemic than people realize. In the year 2000 Americans spent over $110 billion on fast food alone. Americans are spending more on fast food than higher education, computers, and new cars.
At the end of 2010, Subway restaurants surpassed McDonald’s restaurant with 33,749 restaurants across the globe. The first Jimmy John’s opened in a garage in Charleston, Illinois on January 13, 1983 with used equipment and no menu or outdoor advertisement – selling four kinds of sandwiches and twenty-five cent Cokes. After giving samples around town, the business began to thrive. In April 1985, Liautaud bought out his father’s interest in the business, becoming sole owner. He opened his second store in Macomb, Illinois.
Because of customer demand the chain began to open stand alone restaurants in 1986, it now has 938 stand alone restaurants around the country. To be true to their mission “Be America's Best Quick-Service Restaurant” the company has drive through only restaurants for fast service and added convenience to their customer. Chick-Fil-A has also licensed, non-traditional outlets; this program allows licensees to serve delicious Chick-Fil-A food in settings such as college campuses, hospitals, airports, and business and industry locations. One creative approach that the company used was their advertising; this approach set them apart from other restaurants. The use of cows to put their restaurant out on the market was a success.
White Castle began in 1921 by founder Billy Ingram and the White Castle hamburger is introduced in the market. The name White was meant to describe the company’s purity and cleanliness and Castle signified strength and stability. According to the company’s recent press release, White Castle was the first fast food hamburger chain, founded in 1921and now operates more than 400 restaurants in eleven states (2010). The original success of the company was in its marketing because before 1921, the hamburger was an undesirable product (Goldberg, 2010). In terms of fast food restaurant life span, even twenty-five years in business can seem like an eternity.
This restaurant was only three hundred and eighty four square feet of space; however by having such a limited amount of space Cathy was able to keep cost down. Cathy opened this restaurant for seventeen thousand dollars an amount that was far less than he anticipated. Opening restaurants in malls Cathy concluded was a way to get more selling capacity per dollar (Fame, 2005). The menu for the restaurant was simple, it consisted of five items; boneless chicken breast sandwich, potato fries, coleslaw, lemon pie, and lemonade. Over the course of years new items would be added to the menu; however the original Chick-fil-A sandwich would always be the leading sandwich.
Not only have their menu remained the same but so have their suppliers. They have been getting their beef from the same supplier for more years than Murrel can actually remember, and use Idaho potatoes instead of faster-growing cheaper potatoes from Florida and California (Melnick, 2011). Socially they set out to continually provide customers with their fresh made to order burgers and fries along with fresh add-on items like jalapenos and onions to name a few. Five Guys focuses on using their money to produce high quality food and still till this day do not advertise. Instead the company uses the money that would go to advertising to encourage employees to be courteous, clean, and proficient and food preparation.
Fast food restaurants often give false perceptions of their foods. In recent years, people have actually launched lawsuits to fast food restaurants because they are vulnerable. Zinczenko’s article as a whole shows how fast food has affected our society. Some of his main points are influential, but as a whole I disagree on some things because fast food is not the main cause of obesity. I agree with Zinczenko on his critical viewpoint on how he looks at the fast food industry.
Our fast growing industrial way of life was slowly weakening our economy. Most citizens were investing in the stock-market and getting loans from banks that they couldn’t repay. Americans trusted in their economy, due to its illusion of security. However, this wasn’t the case for very long. The crash happened sometime