Phillip Morris International: History and Relations in Indonesia

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Philip Morris International: History and Relations with Indonesia • Chapter I : Introduction Philip Morris International is an American global cigarette and tobacco company, with products sold in over 200 countries with 15.6% of the international cigarette market outside the United States . Its main brands are Dji Sam Soe 234, L&M, Longbeach, Marlboro, Minak Djinggo, ST DuPont Paris, U Mild, Philip Morris, Red and White, Basic, Bond Street, Chesterfield, Parliament, Lark, Merit, Morven Gold, Muratti, Skjold, Multifilter, Virginia Slims, Benson & Hedges (with British American Tobacco, Gallaher Group, and Japan Tobacco), Escort (with British American Tobacco and Imperial Tobacco), John Player & Sons (with British American Tobacco and Imperial Tobacco), and Peter Stuyvesant (with British American Tobacco and Imperial Tobacco). Philip Morris International also being famous for its controversial title as the world’s largest, deadliest and most profitable publicly traded transna¬tional tobacco corporation . This paper will be focusing about the history of Philip Morris International and also its relationship with its finest host country, Indonesia. This paper also discusses how Philip Morris International can build so much controversy about its company policy. There are also a timeline of important and historical moment of Philip Morris International delivered as an attachment in this paper. References and resources will also be provided for further research. • Research Question The research question for this paper is: “How is Philip Morris International can develop into a big multinational corporation and how is their relationship with Indonesia.” • Contents Philip Morris International was first established as an operating company of Altria Group, until it began to spun-off in late March 2008. Altria explained the spin-off, arguing PMI would have more

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